Aghanim: Revolutionizing Mobile Gaming Payments and Monetization

August 29, 2024, 10:25 pm
QED Investors
FinTechPlatformServiceTechnologyDataInsurTechProductBusinessE-commerceEstate
Location: United States, Virginia, Alexandria
a16z
a16z
PlatformFinTechDataHealthTechTechnologyITServiceSoftwareProductManagement
Employees: 51-200
Bessemer Venture Partners
Bessemer Venture Partners
PlatformSoftwareDataManagementServiceFinTechHealthTechITTechnologyProduct
Location: United States, California, San Francisco
Employees: 51-200
Founded date: 1911
Xsolla
Xsolla
AdTechContent DistributionFinTechGamingManagementMonetizationPlatformServiceToolsVideo
Location: United States, California, Los Angeles
Employees: 201-500
Founded date: 2005
Total raised: $70M
In the bustling world of mobile gaming, Aghanim emerges as a game-changer. Founded in June 2023 by industry veterans, this fintech company is on a mission to reshape how mobile games are monetized and distributed. With a strategic partnership with Adyen, Aghanim is set to redefine direct-to-consumer (DTC) payments for mobile game developers and publishers.

Aghanim's platform is not just another tool; it's a comprehensive ecosystem. It offers game developers a suite of interoperable tools designed to enhance user engagement and maximize revenue. The Game Hub Builder and LiveOps Builder are at the heart of this innovation. These technologies allow publishers to create captivating web-based game hubs that engage players and unlock new revenue streams.

The partnership with Adyen adds a powerful layer to Aghanim's offerings. Adyen is a global leader in financial technology, known for its robust payment processing capabilities. This collaboration ensures that Aghanim's platform provides seamless, secure transactions for gamers worldwide. The combination of Aghanim's innovative approach and Adyen's payment expertise creates a formidable force in the mobile gaming landscape.

Aghanim's platform promises to boost net revenue for mobile game studios by up to 200%. This is not just a number; it represents a significant shift in how developers can approach monetization. Traditional web shops often yield a meager 2-4% of off-platform revenue. In contrast, Aghanim's DTC solutions aim to move over 50% of revenue off-platform, creating a more lucrative environment for game studios.

The key to Aghanim's success lies in its ability to engage players beyond the confines of mobile apps. By linking high-spending players to community spaces like Facebook and Discord, Aghanim creates opportunities for deeper engagement. Players can access news, claim rewards, and participate in metagame experiences. This not only enhances player loyalty but also opens doors for personalized marketing strategies.

Aghanim's Game Hub Builder is a standout feature. It allows developers to create a direct-to-consumer website in less than 30 seconds. This code-free tool empowers studios to customize their game hubs, ensuring a unique experience for players. The ease of use is a game-changer, enabling developers to focus on what they do best: creating exceptional games.

The LiveOps Builder further enhances player engagement. This visual marketing automation tool allows studios to target specific player segments with tailored campaigns. By triggering personalized offers based on player behavior, Aghanim ensures that players remain engaged and invested in their gaming experience. This level of customization is crucial in today's competitive market.

Aghanim's approach to player segmentation is another innovative aspect. By categorizing players based on behavior and preferences, studios can optimize their monetization strategies. Understanding player segments allows for targeted marketing efforts, ultimately enhancing the overall gaming experience.

The platform also simplifies SKU management for game studios. This tool streamlines the tracking of inventory, sales, and revenue, allowing developers to focus on creating great games rather than getting bogged down in back-office tasks. Aghanim's billing engine offers a mobile-first checkout experience, optimizing distribution costs and providing various payment options. This flexibility is essential in a global market where consumer preferences vary widely.

Aghanim's commitment to innovation is further reinforced by its backing from prominent venture capital firms. With investments from Bessemer Venture Partners, Point72 Ventures, QED Investors, and A16Z GAMES SPEEDRUN, Aghanim is well-positioned for growth. This financial support underscores the confidence investors have in Aghanim's vision and potential.

The advisory board assembled by Aghanim is a testament to its ambition. Comprising industry heavyweights, this board brings decades of experience in both gaming and fintech. Their insights will guide Aghanim as it navigates the complexities of the mobile gaming landscape.

As Aghanim opens public access to its platform, it invites mobile game studios of all sizes to join its revolution. The promise of increased revenue and enhanced player engagement is a compelling proposition. By moving over 50% of revenue off-platform, Aghanim empowers developers to reinvest in user acquisition and other critical areas.

In a world where mobile gaming is increasingly competitive, Aghanim stands out as a beacon of innovation. Its focus on direct-to-consumer solutions, combined with a robust payment processing partnership, positions it as a leader in the industry. The future of mobile gaming monetization is here, and Aghanim is at the forefront.

In conclusion, Aghanim is not just a fintech company; it is a catalyst for change in the mobile gaming industry. With its innovative platform, strategic partnerships, and commitment to enhancing player experiences, Aghanim is poised to transform how mobile games are monetized and distributed. The journey has just begun, and the possibilities are endless.