UPM Raflatac: Leading the Charge in Sustainable Labeling Solutions

August 28, 2024, 6:44 pm
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In a world increasingly aware of its environmental footprint, UPM Raflatac stands at the forefront of sustainable innovation. The company recently showcased its new Carbon Action label portfolio at Labelexpo 2024, a significant event for the labeling and packaging industry. This portfolio is not just a product line; it’s a commitment to reducing carbon emissions across the packaging value chain.

UPM Raflatac, based in Mills River, North Carolina, is a global supplier of self-adhesive paper and film products. Their Carbon Action portfolio embodies the principles of the circular economy: Reduce, Recycle, and Renew. These labels replace traditional fossil-based materials, offering a greener alternative without sacrificing quality or functionality. It’s a leap toward a future where packaging is both effective and environmentally friendly.

At Labelexpo 2024, held in Rosemont, Illinois, from September 10-12, attendees will have the chance to interact with UPM Raflatac’s experts. They will witness firsthand the latest advancements in digital printing solutions and sustainable substrates. This is not just a showcase; it’s an invitation to rethink how we approach labeling and packaging.

The Carbon Action portfolio is not the only highlight. UPM Raflatac also presents the UPM Raflatac Forest Film™, the world’s first wood-based plastic label material. This innovative product taps into renewable resources, turning trees into labels. Additionally, the UPM Raflatac Ocean Action™ label is designed to combat ocean-bound plastic pollution, addressing a critical environmental issue. These products reflect a broader commitment to sustainability, pushing the boundaries of what’s possible in the labeling industry.

One of the standout features of UPM Raflatac’s offerings is the Label Life tool. This tool provides DEKRA-verified Life Cycle Assessment (LCA) calculations, allowing customers to evaluate the sustainability of their label choices. It’s a guiding light for brands aiming to make informed decisions. In a market where consumers increasingly demand transparency and responsibility, this tool is invaluable.

The importance of sustainable labeling cannot be overstated. Packaging is often the first point of contact between a product and its consumer. The choice of label material can significantly impact the overall sustainability of the packaging. UPM Raflatac understands this and is committed to empowering brands to make choices that contribute to a low-carbon circular economy.

In a related achievement, UPM recently received a platinum rating from EcoVadis for its sustainability performance. This accolade places UPM in the top one percent of over 130,000 companies assessed globally. Scoring 81 out of 100 in the Manufacture of Pulp, Paper, and Paperboard industry, UPM demonstrated excellence in four key categories: Environment, Labour and Human Rights, Ethics, and Sustainable Procurement.

This recognition is not just a badge of honor; it’s a testament to UPM’s ongoing efforts to enhance its sustainability practices. The company’s commitment to labor rights, health and safety, and diversity is evident in its transparent reporting and policies. UPM’s comprehensive sustainable supply chain program further underscores its dedication to responsible practices.

The EcoVadis assessment evaluates companies based on verified public information and sustainability activities. UPM’s high score reflects its proactive approach to mitigating risks and promoting sustainability throughout its value chain. This commitment aligns with global standards and expectations, positioning UPM as a leader in responsible business practices.

As the world grapples with climate change, companies like UPM Raflatac are crucial in driving the shift toward sustainability. Their innovative products and commitment to reducing carbon footprints are paving the way for a greener future. The labeling industry, often overlooked in discussions about sustainability, is now taking center stage.

The upcoming Labelexpo 2024 is more than just an exhibition; it’s a platform for change. UPM Raflatac’s presence there signifies a movement toward sustainable practices in packaging. It’s an opportunity for industry professionals to engage, learn, and adopt new solutions that prioritize the planet.

In conclusion, UPM Raflatac is not just a player in the labeling industry; it’s a pioneer in sustainable innovation. The Carbon Action portfolio and the recognition from EcoVadis highlight the company’s commitment to a greener future. As consumers become more environmentally conscious, brands must adapt. UPM Raflatac is ready to lead the way, proving that sustainability and quality can go hand in hand. The journey toward a low-carbon circular economy is underway, and UPM Raflatac is at the helm, steering the industry toward a brighter, more sustainable future.