UPM Fibres: A New Chapter in Sustainability and Leadership
August 28, 2024, 6:44 pm
UPM Fibres is undergoing a transformation. The company is centralizing its operations in Finland, a move that promises to streamline processes and enhance efficiency. This shift is not just about structure; it’s about vision. With Petri Hakanen stepping into the role of Senior Vice President for Fibres Finland Operations, UPM is positioning itself for a future that prioritizes sustainability and innovation.
As of October 1, 2024, UPM Fibres will consist of two main production organizations: Fibres Uruguay Operations and the newly formed Fibres Finland Operations. This new structure aims to simplify the Fibres Business Area, making it more agile and responsive to market demands. The inclusion of UPM Pulp, UPM Forest, and UPM Timber under one umbrella is a strategic move. It consolidates resources and expertise, allowing for a more cohesive approach to production and sustainability.
Petri Hakanen is no stranger to UPM’s ambitious projects. He led the Uruguay Development Project, culminating in the successful launch of the UPM Paso de los Toros pulp mill in April 2023. His experience in technology and research will be invaluable as he takes on this new role. Hakanen will continue to oversee UPM’s research and development activities, ensuring that innovation remains at the forefront of the company’s operations.
This organizational shift comes at a crucial time. The global demand for sustainable products is rising. Companies are under pressure to demonstrate their commitment to environmental responsibility. UPM is responding to this challenge head-on. The company recently received a platinum rating from EcoVadis, a recognition awarded to only one percent of the 130,000 companies assessed globally. This accolade reflects UPM’s strong performance in sustainability across four key categories: Environment, Labour and Human Rights, Ethics, and Sustainable Procurement.
UPM scored an impressive 81 out of 100 in the Manufacture of Pulp, Paper, and Paperboard industry. This score is not just a number; it’s a testament to UPM’s dedication to responsible practices. The company’s commitment to health and safety, gender pay equity, and diversity and inclusion are not mere buzzwords. They are integral to UPM’s operations and culture.
The EcoVadis assessment highlights UPM’s efforts to promote sustainability throughout its value chain. The company has implemented a comprehensive sustainable supply chain program. This initiative drives compliance and risk mitigation, ensuring that UPM meets its environmental, social, and governance targets. It’s a proactive approach, one that recognizes the interconnectedness of global supply chains and the need for transparency.
UPM’s focus on sustainability is not just about meeting regulatory requirements. It’s about leading the industry toward a greener future. The company is committed to the UN Business Ambition for 1.5°C, aligning its goals with global climate targets. This commitment is not just a corporate responsibility; it’s a moral imperative. UPM understands that the health of the planet is intertwined with the health of its business.
The new organizational structure and the recent accolades are part of a broader strategy. UPM is not just reacting to market trends; it is shaping them. By centralizing operations and enhancing its sustainability efforts, UPM is positioning itself as a leader in the industry. The company is sending a clear message: sustainability is not an afterthought; it is the foundation of its business model.
As UPM Fibres embarks on this new journey, the focus will be on innovation and collaboration. The company’s diverse portfolio, which includes UPM Biorefining, UPM Energy, and UPM Raflatac, allows for cross-pollination of ideas and practices. This interconnectedness fosters a culture of innovation, where new solutions can emerge from different sectors.
The appointment of Hakanen is a strategic move. His leadership will be crucial in navigating the complexities of the new structure. He brings a wealth of experience and a proven track record of success. Under his guidance, UPM Fibres is poised to tackle the challenges of the future head-on.
In conclusion, UPM Fibres is at a pivotal moment. The centralization of operations in Finland and the recognition from EcoVadis are not just milestones; they are stepping stones toward a more sustainable future. With a strong leader at the helm and a commitment to innovation, UPM is ready to redefine what it means to be a responsible player in the global market. The road ahead may be challenging, but UPM is equipped to navigate it with purpose and integrity. The future is bright, and UPM Fibres is leading the way.
As of October 1, 2024, UPM Fibres will consist of two main production organizations: Fibres Uruguay Operations and the newly formed Fibres Finland Operations. This new structure aims to simplify the Fibres Business Area, making it more agile and responsive to market demands. The inclusion of UPM Pulp, UPM Forest, and UPM Timber under one umbrella is a strategic move. It consolidates resources and expertise, allowing for a more cohesive approach to production and sustainability.
Petri Hakanen is no stranger to UPM’s ambitious projects. He led the Uruguay Development Project, culminating in the successful launch of the UPM Paso de los Toros pulp mill in April 2023. His experience in technology and research will be invaluable as he takes on this new role. Hakanen will continue to oversee UPM’s research and development activities, ensuring that innovation remains at the forefront of the company’s operations.
This organizational shift comes at a crucial time. The global demand for sustainable products is rising. Companies are under pressure to demonstrate their commitment to environmental responsibility. UPM is responding to this challenge head-on. The company recently received a platinum rating from EcoVadis, a recognition awarded to only one percent of the 130,000 companies assessed globally. This accolade reflects UPM’s strong performance in sustainability across four key categories: Environment, Labour and Human Rights, Ethics, and Sustainable Procurement.
UPM scored an impressive 81 out of 100 in the Manufacture of Pulp, Paper, and Paperboard industry. This score is not just a number; it’s a testament to UPM’s dedication to responsible practices. The company’s commitment to health and safety, gender pay equity, and diversity and inclusion are not mere buzzwords. They are integral to UPM’s operations and culture.
The EcoVadis assessment highlights UPM’s efforts to promote sustainability throughout its value chain. The company has implemented a comprehensive sustainable supply chain program. This initiative drives compliance and risk mitigation, ensuring that UPM meets its environmental, social, and governance targets. It’s a proactive approach, one that recognizes the interconnectedness of global supply chains and the need for transparency.
UPM’s focus on sustainability is not just about meeting regulatory requirements. It’s about leading the industry toward a greener future. The company is committed to the UN Business Ambition for 1.5°C, aligning its goals with global climate targets. This commitment is not just a corporate responsibility; it’s a moral imperative. UPM understands that the health of the planet is intertwined with the health of its business.
The new organizational structure and the recent accolades are part of a broader strategy. UPM is not just reacting to market trends; it is shaping them. By centralizing operations and enhancing its sustainability efforts, UPM is positioning itself as a leader in the industry. The company is sending a clear message: sustainability is not an afterthought; it is the foundation of its business model.
As UPM Fibres embarks on this new journey, the focus will be on innovation and collaboration. The company’s diverse portfolio, which includes UPM Biorefining, UPM Energy, and UPM Raflatac, allows for cross-pollination of ideas and practices. This interconnectedness fosters a culture of innovation, where new solutions can emerge from different sectors.
The appointment of Hakanen is a strategic move. His leadership will be crucial in navigating the complexities of the new structure. He brings a wealth of experience and a proven track record of success. Under his guidance, UPM Fibres is poised to tackle the challenges of the future head-on.
In conclusion, UPM Fibres is at a pivotal moment. The centralization of operations in Finland and the recognition from EcoVadis are not just milestones; they are stepping stones toward a more sustainable future. With a strong leader at the helm and a commitment to innovation, UPM is ready to redefine what it means to be a responsible player in the global market. The road ahead may be challenging, but UPM is equipped to navigate it with purpose and integrity. The future is bright, and UPM Fibres is leading the way.