Cardboard's €1.9 Million Seed Funding: A Game Changer for SaaS Subscription Management
August 28, 2024, 9:32 pm
Location: France, Ile-de-France, Clichy-la-Garenne
Employees: 10001+
Founded date: 1909
In the bustling world of Software as a Service (SaaS), managing subscriptions can feel like herding cats. Oslo-based startup Cardboard has stepped into this chaotic arena, armed with a fresh approach and a recent €1.9 million seed funding. This investment, led by Skyfall Ventures and supported by RunwayFBU and Sondo, aims to revolutionize how businesses handle their software subscriptions across Europe.
The SaaS market is booming. By 2028, it’s projected to hit a staggering $374.50 billion globally, with Europe alone contributing $95 billion. Yet, a dark cloud looms over this growth: inefficiency. Nearly half of the investments in SaaS risk going to waste. Cardboard seeks to change that narrative.
Imagine a world where businesses can purchase software without the hassle of sharing company cards. Cardboard’s platform offers just that. It centralizes data management, reduces operational risks, and combats shadow IT. This is not just a convenience; it’s a necessity for startups, scaleups, and small to medium enterprises (SMEs) that juggle multiple subscriptions.
The leadership team behind Cardboard is a powerhouse of experience. With backgrounds in successful startups like Otovo and Oda, as well as corporate giants like Cisco and L’Oréal, they bring a wealth of knowledge to the table. CEO Stein Magnus Jodal, Product Lead Andreas Røyrvik, Growth Lead Vidhi Kumar, Data Science Expert Jakob G. Martinussen, and Chairman Lars Syse Christiansen form a formidable unit. Their combined expertise is the backbone of Cardboard’s ambitious vision.
The feedback from early adopters has been overwhelmingly positive. Norwegian scaleup Strise, one of Cardboard’s first customers, has reported a transformation in how they manage third-party services. What was once a chore has become a streamlined process, allowing them to focus on their core mission: growth. Other users echo this sentiment, highlighting the time and money saved since switching to Cardboard.
The challenge of managing SaaS payments is significant. As businesses grow, so do their software needs. Each subscription adds complexity. Cardboard aims to simplify this landscape. By offering a comprehensive solution, they help companies maximize the value of their software investments. This is not just about saving money; it’s about enabling businesses to thrive.
The market for tailored SaaS spend management solutions is largely untapped. Many companies struggle with the intricacies of subscription management. Cardboard is poised to fill this gap. Their innovative approach addresses the pain points that many businesses face today.
Investors are taking notice. Preben Songe-Møller from Skyfall Ventures expressed excitement about backing Cardboard. He sees the team’s experience as a key asset in navigating the challenges of the B2B SaaS boom. The enthusiasm is palpable. The potential for growth is immense.
Henrik Hatlebrekke from Sondo also praises Cardboard’s rapid development. The team has consistently delivered results at lightning speed. This agility is crucial in the fast-paced tech landscape. Companies need solutions that evolve as quickly as their needs do.
As Cardboard prepares to scale across Europe, the focus remains on delivering value. The startup’s mission is clear: make SaaS subscription management smarter and more efficient. This is not just a goal; it’s a commitment to their customers.
The challenges of managing SaaS subscriptions are not going away. As more businesses adopt cloud-based solutions, the need for effective management tools will only grow. Cardboard is stepping up to meet this demand. Their platform promises to reduce the time, cost, and hassle associated with managing multiple subscriptions.
In a world where every minute counts, efficiency is king. Cardboard’s approach is a breath of fresh air. It offers a solution that is not only practical but also transformative. By centralizing subscription management, businesses can reclaim valuable time and resources.
The journey ahead is filled with potential. Cardboard is not just another startup; it’s a beacon of innovation in the SaaS landscape. With the backing of experienced investors and a dedicated team, the future looks bright.
As the SaaS market continues to expand, Cardboard is well-positioned to lead the charge. Their vision aligns with the needs of modern businesses. The ability to manage subscriptions seamlessly is no longer a luxury; it’s a necessity.
In conclusion, Cardboard’s recent funding marks a significant milestone in the SaaS subscription management space. With a clear mission, a strong leadership team, and a commitment to innovation, they are set to make waves across Europe. The time for change is now, and Cardboard is ready to take the lead.
The SaaS market is booming. By 2028, it’s projected to hit a staggering $374.50 billion globally, with Europe alone contributing $95 billion. Yet, a dark cloud looms over this growth: inefficiency. Nearly half of the investments in SaaS risk going to waste. Cardboard seeks to change that narrative.
Imagine a world where businesses can purchase software without the hassle of sharing company cards. Cardboard’s platform offers just that. It centralizes data management, reduces operational risks, and combats shadow IT. This is not just a convenience; it’s a necessity for startups, scaleups, and small to medium enterprises (SMEs) that juggle multiple subscriptions.
The leadership team behind Cardboard is a powerhouse of experience. With backgrounds in successful startups like Otovo and Oda, as well as corporate giants like Cisco and L’Oréal, they bring a wealth of knowledge to the table. CEO Stein Magnus Jodal, Product Lead Andreas Røyrvik, Growth Lead Vidhi Kumar, Data Science Expert Jakob G. Martinussen, and Chairman Lars Syse Christiansen form a formidable unit. Their combined expertise is the backbone of Cardboard’s ambitious vision.
The feedback from early adopters has been overwhelmingly positive. Norwegian scaleup Strise, one of Cardboard’s first customers, has reported a transformation in how they manage third-party services. What was once a chore has become a streamlined process, allowing them to focus on their core mission: growth. Other users echo this sentiment, highlighting the time and money saved since switching to Cardboard.
The challenge of managing SaaS payments is significant. As businesses grow, so do their software needs. Each subscription adds complexity. Cardboard aims to simplify this landscape. By offering a comprehensive solution, they help companies maximize the value of their software investments. This is not just about saving money; it’s about enabling businesses to thrive.
The market for tailored SaaS spend management solutions is largely untapped. Many companies struggle with the intricacies of subscription management. Cardboard is poised to fill this gap. Their innovative approach addresses the pain points that many businesses face today.
Investors are taking notice. Preben Songe-Møller from Skyfall Ventures expressed excitement about backing Cardboard. He sees the team’s experience as a key asset in navigating the challenges of the B2B SaaS boom. The enthusiasm is palpable. The potential for growth is immense.
Henrik Hatlebrekke from Sondo also praises Cardboard’s rapid development. The team has consistently delivered results at lightning speed. This agility is crucial in the fast-paced tech landscape. Companies need solutions that evolve as quickly as their needs do.
As Cardboard prepares to scale across Europe, the focus remains on delivering value. The startup’s mission is clear: make SaaS subscription management smarter and more efficient. This is not just a goal; it’s a commitment to their customers.
The challenges of managing SaaS subscriptions are not going away. As more businesses adopt cloud-based solutions, the need for effective management tools will only grow. Cardboard is stepping up to meet this demand. Their platform promises to reduce the time, cost, and hassle associated with managing multiple subscriptions.
In a world where every minute counts, efficiency is king. Cardboard’s approach is a breath of fresh air. It offers a solution that is not only practical but also transformative. By centralizing subscription management, businesses can reclaim valuable time and resources.
The journey ahead is filled with potential. Cardboard is not just another startup; it’s a beacon of innovation in the SaaS landscape. With the backing of experienced investors and a dedicated team, the future looks bright.
As the SaaS market continues to expand, Cardboard is well-positioned to lead the charge. Their vision aligns with the needs of modern businesses. The ability to manage subscriptions seamlessly is no longer a luxury; it’s a necessity.
In conclusion, Cardboard’s recent funding marks a significant milestone in the SaaS subscription management space. With a clear mission, a strong leadership team, and a commitment to innovation, they are set to make waves across Europe. The time for change is now, and Cardboard is ready to take the lead.