The Surge of Online Lending and D2C Brands: A New Era of Growth

August 23, 2024, 5:39 pm
Peak XV Partners
Peak XV Partners
Location: India, Karnataka, Bengaluru
Employees: 51-200
In the bustling world of startups, two companies have recently made headlines with significant funding rounds. Axio, an online lending platform, and Uppercase, a direct-to-consumer (D2C) luggage brand, are carving their paths in their respective industries. Their stories reflect the changing landscape of finance and retail in India.

Axio, formerly known as Capital Float, has secured $20 million from the Amazon Smbhav Venture Fund. This funding is a lifeline for the Bengaluru-based company, allowing it to scale its lending operations and diversify its credit offerings. The firm has already achieved impressive milestones, boasting $1 billion in annualized disbursals and maintaining a low non-performing assets (NPA) ratio of 2-3%. This is no small feat in the lending sector, where risk often looms large.

The latest funding round is not just a financial boost; it’s a vote of confidence. Axio’s board approved a rights issue, allowing existing shareholders to buy preference shares at a premium. This strategic move underscores the company's commitment to its current investors while inviting Amazon to deepen its involvement. Amazon has been a key player in Axio’s journey, previously owning about 8% of the company. The tech giant’s interest in Axio hints at a potential future where e-commerce and finance intertwine even more closely.

In the past fiscal year, Axio reported a remarkable 50% increase in revenue and a 95% reduction in losses. These figures paint a picture of resilience and growth. The company’s revenue doubled from Rs 110 crore in FY22 to Rs 220 crore in FY23. However, losses still lingered, reaching Rs 137 crore. This dichotomy of growth and loss is common in the startup world, where scaling often comes at a cost.

Meanwhile, Uppercase is making waves in the luggage industry. The D2C brand recently raised $9 million in a Series B funding round led by Accel, bringing its post-money valuation to $60 million. Founded by Sudip Ghose, Uppercase aims to expand its footprint across India, targeting a customer base that craves quality travel gear. With products priced between Rs 3,500 and Rs 5,000, the brand is positioned to attract a diverse clientele.

Uppercase’s ambition is clear. The company plans to open 250 exclusive retail stores over the next three years, aiming for a revenue target of Rs 500 crore. This aggressive expansion strategy reflects a growing trend among D2C brands to establish a physical presence. In a world where online shopping reigns supreme, the tactile experience of shopping in-store can still hold significant value.

The competition in the luggage market is fierce. Uppercase faces rivals like Mokobara, Assembly, Nasher Miles, and EUME. Each brand is vying for a slice of the pie, with varying degrees of success. Mokobara recently raised $12 million in a Series B round, while EUME and Nasher Miles secured $1.7 million and $4 million, respectively. This influx of capital into the luggage sector indicates a robust demand for travel products, fueled by a resurgence in travel post-pandemic.

However, Uppercase is not without its challenges. The company reported a loss of Rs 21 crore alongside an operating revenue of Rs 10.65 crore for FY23. Despite these hurdles, Uppercase is optimistic. The company aims to more than double its revenue from Rs 70 crore in FY24 to Rs 150 crore by FY25. This ambitious goal reflects a belief in the brand’s potential and the growing appetite for travel gear in India.

Both Axio and Uppercase exemplify the dynamic nature of the Indian startup ecosystem. They are navigating a landscape filled with opportunities and challenges. The influx of funding is a testament to investor confidence in these companies. It signals a broader trend where innovative solutions in finance and retail are gaining traction.

As Axio expands its lending operations and Uppercase opens new retail stores, they are not just chasing numbers. They are shaping the future of their industries. Axio is redefining how consumers access credit, while Uppercase is transforming the way people shop for travel gear.

In conclusion, the stories of Axio and Uppercase are not just about funding rounds. They are about vision, resilience, and the relentless pursuit of growth. As these companies continue to evolve, they will undoubtedly leave a mark on the Indian market. The future is bright for those who dare to innovate and adapt. The landscape is changing, and these two players are at the forefront of that transformation. The journey ahead is filled with potential, and the world will be watching.