The Rising Tide of Private Markets: A Shift in Wealth Management

August 23, 2024, 6:20 pm
Bain & Company
Bain & Company
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Location: United States, Massachusetts, Boston
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The world of finance is shifting. Like a river carving a new path, private markets are gaining momentum. Bain & Company’s recent analysis reveals a seismic change in asset management. By 2032, private market assets are projected to soar to between $60 trillion and $65 trillion. This growth will outpace public assets by more than double. The allure of private investments is undeniable. They promise higher yields, diversification, and a hedge against inflation.

As public market profitability dwindles, asset managers are pivoting. The traditional models that once ruled the landscape are fading. The need for alternative revenue streams is urgent. Wealth and asset management firms are now embracing private markets. This shift is not just a trend; it’s a necessity.

Bain’s report, titled "Avoiding Wipeout: How to Ride the Wave of Private Markets," outlines the compelling reasons behind this transformation. Private assets are expected to grow at a compound annual growth rate (CAGR) of 9% to 10%. By 2032, they will account for 30% of all assets under management (AUM). This is a wake-up call for investors and firms alike.

The appeal of private markets is multifaceted. Fee revenue from these investments is set to double, reaching $2 trillion by 2032. Private equity and venture capital will remain the titans of this realm. However, other sectors are emerging. Private alternative credit is projected to grow at a CAGR of 10% to 12%. Infrastructure investments are also on the rise, expected to maintain a robust 13% to 15% CAGR over the next decade.

Investor behavior is changing. Institutional investors are increasing their allocations to alternative assets. They seek higher yields amid public market volatility. Sovereign wealth funds, endowments, and insurance funds are leading this charge. Retail investors are not far behind. Their share of AUM in alternative assets is expected to rise from 16% in 2022 to 22% by 2032. The allure of diversification and higher returns is irresistible.

But this shift requires adaptation. Asset managers must evolve to meet the demands of a changing market. Bain identifies five key areas for firms to focus on. First, they must define their strategy. Understanding where to play and how to win is crucial. Companies need clarity on their starting point and ultimate goals in private markets.

Next, developing new capabilities is essential. This includes training sales teams and onboarding product specialists. Bridging the gap between private and public market systems is vital for success. Education is another cornerstone. Firms must communicate effectively with investors about liquidity and collateralization of private assets.

Sales and marketing strategies must also adapt. New digital platforms will be necessary to enhance brand awareness and fund-raising efforts. Companies need sales representatives who can build relationships with wealth managers and explain complex products to retail clients.

Finally, improving merger and acquisition (M&A) integration skills is critical. The pace of deal activity in private markets has accelerated. More than 40 transactions have occurred each year since 2020. Successful integration of talent, culture, and operations will be key to thriving in this environment.

Bain & Company stands at the forefront of this transformation. As a global consultancy, it helps ambitious change-makers navigate the complexities of the financial landscape. With a presence in 65 cities across 40 countries, Bain collaborates closely with clients. Their goal is to achieve extraordinary results and redefine industries.

The firm’s commitment to social responsibility is also noteworthy. Bain invests over $1 billion in pro bono services, addressing urgent challenges in education, racial equity, and environmental issues. This dedication to positive change enhances its reputation in the industry.

In conclusion, the rise of private markets represents a significant shift in wealth management. As public markets falter, the private sector emerges as a beacon of opportunity. Asset managers must adapt to this new reality. The strategies outlined by Bain offer a roadmap for success.

The financial landscape is evolving. Those who embrace change will thrive. The tide is rising, and private markets are leading the way. As investors seek higher returns and diversification, the future of asset management is clear. It’s time to ride the wave of private markets. The journey has just begun.