The Cloud Revolution: How Wasabi is Changing Surveillance Storage in APAC

August 21, 2024, 9:37 am
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In the bustling world of technology, change is the only constant. The cloud is the new frontier, and Wasabi is leading the charge in the Asia-Pacific (APAC) region. Their approach to surveillance cloud storage is a breath of fresh air in an industry bogged down by complexity and hidden costs. With a focus on simplicity, predictability, and affordability, Wasabi is transforming how businesses manage their surveillance data.

Founded in 2017 and headquartered in Boston, Wasabi has quickly carved out a niche in the cloud storage market. Their unique offering? A single tier of cloud storage that eliminates the confusion of multiple pricing models. This straightforward approach resonates with businesses tired of navigating the labyrinthine pricing structures of giants like AWS and Azure. Wasabi’s pricing model is as clear as a sunny day—capacity-based and free of hidden fees. For surveillance customers, this is akin to buying a hard drive, but in the cloud.

Andrew Sandes, Wasabi’s APAC Business Development Director for the surveillance sector, is at the helm of this transformation. Since joining the company in June 2022, he has been instrumental in driving the adoption of Wasabi’s solutions across the region. Sandes collaborates with partners and sales teams, ensuring that Wasabi remains top of mind for businesses seeking cloud storage solutions. His efforts are paying off, as Wasabi is now recognized as a leader in the surveillance sector.

The demand for cloud storage in the surveillance industry is skyrocketing. Internal research indicates that cloud storage for surveillance is expected to grow at a staggering compound annual growth rate of 42% from 2023 to 2027. In contrast, on-premise storage is projected to grow at a mere 15%. This shift is not just a trend; it’s a tidal wave. Currently, 80% of surveillance data remains on-premise, but that is about to change. The industry is catching up to the cloud revolution that has already transformed general IT.

Wasabi’s Surveillance Cloud is a game-changer. It is designed to integrate seamlessly with major Windows-based video management software (VMS) solutions. This hybrid approach allows businesses to leverage their existing on-premise hardware while transitioning to cloud storage. It’s a fast, simple, and cost-effective solution that meets the needs of modern surveillance operations.

Case studies highlight Wasabi’s success in this space. Take Visium Networks, for example. This Melbourne-based integrator has rolled out Wasabi’s Surveillance Cloud as a managed service for clients in the logistics sector. By enabling compliance with Australian Border Force regulations, Wasabi is proving its worth in real-world applications. The ability to keep 30 days of CCTV footage off-site is not just a convenience; it’s a necessity in today’s regulatory environment.

Partnerships are crucial to Wasabi’s strategy. Collaborating with local distributors like VSP in Australia and Channel 10 Security Imports in New Zealand ensures that Wasabi’s solutions are always used in conjunction with third-party applications. This collaborative ecosystem is vital for success in the competitive surveillance market.

Looking ahead, the future of surveillance cloud storage is bright. Organizations are increasingly focused on reducing their carbon footprint, and moving to the cloud is a significant step in that direction. By minimizing on-premise infrastructure, companies can lower power consumption and overall environmental impact. Wasabi’s commitment to sustainability aligns perfectly with this trend.

Wasabi’s unique pricing model and dedicated solutions for the surveillance market set it apart from competitors. The company’s growth trajectory is impressive, expanding from 200 to 400 employees while maintaining a strong company culture. Sandes describes Wasabi as a big family, a sentiment that resonates in the company’s collaborative approach to business.

As Wasabi continues to expand its presence in the APAC region, its dedication to innovation and customer-focused solutions will keep it at the forefront of the industry. The cloud storage landscape is evolving, and Wasabi is leading the way. With a clear vision and a commitment to simplicity, predictability, and affordability, Wasabi is not just participating in the cloud revolution; it is driving it.

In conclusion, the surveillance industry is on the brink of a major transformation. Wasabi’s cloud storage solutions are paving the way for businesses to embrace the future. As the APAC region gears up for significant growth in cloud adoption, Wasabi is well-positioned to lead the charge. The company’s focus on making cloud storage accessible and affordable is a beacon of hope for businesses navigating the complexities of modern technology. The cloud is not just a storage solution; it’s a revolution, and Wasabi is at the heart of it.