Tokmanni Group Expands Click Shoes Footprint in Jyväskylä

August 14, 2024, 10:19 am
Bugatti
Bugatti
AutomationBrandCarDesignDevelopmentITManufacturingProductSportsVehicles
Location: France, Grand Est, Molsheim
Employees: 201-500
Founded date: 1909
In the bustling heart of Jyväskylä, Finland, a new player is stepping onto the retail stage. The Tokmanni Group’s Click Shoes chain is set to open its doors in the Forum Jyväskylä shopping center, replacing the Miny lifestyle brand store. This move marks a significant expansion for Click Shoes, which joined the Tokmanni family just last year.

The new store will occupy nearly 300 square meters on the third floor of the shopping center. It’s a strategic location, right in the pulse of a city with a population of around 150,000. The excitement is palpable. Customers have long awaited a versatile shoe store in Jyväskylä, and Click Shoes aims to fill that gap.

Click Shoes is not just another shoe store. It’s a curated experience. The store will feature a diverse range of footwear from renowned international brands like Skechers, Rieker, and Bugatti. In addition, it will showcase its private label, 2Moons, alongside essential shoe care products from Springyard. This blend of offerings positions Click Shoes as a one-stop destination for footwear enthusiasts.

Hanna Ahola, the Managing Director of Click Shoes, emphasizes the demand for a comprehensive shoe store in Jyväskylä. The decision to open in this location was not made lightly. It followed extensive research and customer feedback, revealing a clear desire for more options in the local market. The store is set to celebrate its grand opening at the end of September, and preparations are already underway.

Recruitment is also a priority. Click Shoes plans to hire three to four service-oriented employees who are passionate about footwear. This focus on customer service is crucial. In retail, the experience often hinges on the staff. Knowledgeable and friendly employees can turn a casual shopper into a loyal customer.

Tokmanni Group is no stranger to the retail landscape. With 31 Click Shoes stores and one Shoe House already in operation, the group is expanding its footprint. The Shoe House will soon see its numbers rise as a new location opens in Vantaa, following the closure of its previous store. This expansion strategy reflects Tokmanni’s commitment to meeting customer needs across various regions.

The closure of the Miny store, which has served customers in the same location, may raise eyebrows. However, Miny products will still be available through a shop-in-shop department in the Tokmanni store in Seppälänkangas, Jyväskylä. This transition illustrates Tokmanni’s adaptive strategy. By shifting focus to the Click Shoes brand, they aim to streamline their offerings while still catering to existing Miny customers.

Tokmanni Group’s approach is not just about expanding its store network. It’s about evolving its brand identity. The company is investing heavily in its Miny shop-in-shop concept, which has already proven successful in over 40 Tokmanni stores. This strategy allows them to diversify their product offerings while maintaining a cohesive brand experience.

The retail landscape is ever-changing. Consumer preferences shift like sand, and companies must adapt or risk being left behind. Tokmanni Group understands this. By investing in Click Shoes and its other brands, they are positioning themselves to thrive in a competitive market.

The upcoming Click Shoes store in Jyväskylä is more than just a retail space. It’s a response to customer demand. It’s a commitment to quality and variety. And it’s a testament to Tokmanni Group’s vision for the future.

As the grand opening approaches, anticipation builds. Will Click Shoes become the go-to destination for footwear in Jyväskylä? Only time will tell. But one thing is certain: the Tokmanni Group is making strides to ensure that it does.

In a world where online shopping often reigns supreme, brick-and-mortar stores must offer something unique. Click Shoes aims to do just that. With a carefully curated selection and a focus on customer service, they are poised to carve out a niche in the local market.

The retail journey is just beginning for Click Shoes in Jyväskylä. As they prepare to welcome customers, the excitement is palpable. This expansion is not just about selling shoes; it’s about creating a community hub for footwear lovers.

In conclusion, the opening of Click Shoes in Jyväskylä represents a significant milestone for the Tokmanni Group. It’s a bold step into a new market, driven by customer demand and a commitment to quality. As the store prepares for its grand opening, the eyes of the retail world will be watching closely. Will Click Shoes soar to new heights in Jyväskylä? The answer lies in the hands of the customers.