Alisa Bank Plc: Navigating the Waters of Change and Growth

August 13, 2024, 11:40 am
Alisa Pankki Oyj | Alisa Bank Plc
Alisa Pankki Oyj | Alisa Bank Plc
BusinessFinTechInterestManagementPersonalService
Location: Finland, Mainland Finland, Helsinki
Employees: 51-200
Founded date: 2013
Alisa Bank Plc is at a crossroads. The Finnish digital bank has recently undergone significant changes, including a merger with PURO Finance Oy and the establishment of a new share-based incentive plan for key employees. These moves are not just strategic; they are essential for survival in a challenging economic landscape.

The first half of 2024 has been a mixed bag for Alisa Bank. The numbers tell a story of struggle and ambition. The bank reported a loss before non-recurring items and taxes of EUR -1.0 million, a stark contrast to the previous year’s profit of EUR 0.5 million. The profit before taxes also dipped to EUR -2.0 million from EUR 0.4 million. This decline reflects the tough economic climate and the bank's transition phase.

However, the merger with PURO Finance, completed on May 15, 2024, is a beacon of hope. This combination aims to bolster Alisa Bank's focus on digital banking and financial services for small and medium-sized enterprises (SMEs). The synergy created by this merger is expected to enhance growth and profitability. The loan portfolio saw a significant increase of 11 percent, reaching EUR 192.6 million, thanks to this strategic alliance.

Despite the challenges, Alisa Bank's deposit base surged by 89 percent, climbing to EUR 508.5 million. This influx of deposits is a testament to the bank's growing reputation and customer trust. The bank's ability to attract deposits, even in a declining interest rate environment, showcases its resilience.

Yet, the road ahead is fraught with obstacles. The economic backdrop in Finland remains weak, with high bankruptcy rates among SMEs and a struggling construction sector. Inflation is decreasing, but interest rates remain elevated, complicating the landscape for lending. Alisa Bank's cautious approach to loan origination, particularly in high-risk sectors, reflects a prudent strategy amid uncertainty.

The bank's management is keenly aware of these challenges. The interim CEO emphasized a commitment to a profit turnaround and sustainable growth. The focus has shifted towards business customers, with an eye on enhancing the bank's competitive edge. The integration of banking services into the Procountor financial management software is a strategic move that aligns with the bank's Banking-as-a-Service (BaaS) model. This model allows for efficient product distribution and positions Alisa Bank favorably in the digital banking arena.

In addition to the merger, Alisa Bank has introduced a new share-based incentive plan for key employees. This initiative aims to align the interests of employees with those of shareholders, fostering a culture of ownership and accountability. The plan spans multiple performance periods, with rewards tied to the bank's profitability. This move is crucial for retaining talent and driving long-term value.

The performance of the bank's loan portfolio is another area of focus. While the corporate loan portfolio grew by 62 percent, the personal loan segment saw a decline. This shift underscores the bank's strategic pivot towards more profitable business customers. The decision to halt loan origination for personal customers in Germany and Denmark reflects a disciplined approach to resource allocation.

Customer satisfaction remains a bright spot for Alisa Bank. The number of active customers increased significantly, reaching 68,600. This growth is indicative of the bank's commitment to delivering value and maintaining strong relationships with its clientele. The Net Promoter Score of 46 suggests that customers are generally pleased with the services offered.

Looking ahead, Alisa Bank is poised for a challenging yet potentially rewarding journey. The combination with PURO Finance is expected to yield positive results, with an optimistic outlook for profitability in the latter half of 2024. The bank's management is actively exploring opportunities for inorganic growth, signaling a proactive approach to expansion.

However, the financial targets remain ambitious. The bank aims for a total capital ratio of 16 percent, a goal that will require careful management of resources and strategic decision-making. The path to recovery is not without its hurdles, but Alisa Bank's leadership is determined to navigate these waters with resilience and foresight.

In conclusion, Alisa Bank Plc is in a transformative phase. The merger with PURO Finance and the introduction of a new incentive plan are steps toward a brighter future. While challenges abound, the bank's strategic focus on SMEs, commitment to customer satisfaction, and proactive management of resources position it well for growth. The journey ahead may be rocky, but with determination and strategic vision, Alisa Bank is ready to sail into the future.