Quanzhou's Culinary Ambition: A Quest for UNESCO Recognition

August 3, 2024, 12:13 am
UNESCO
UNESCO
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Location: France, Ile-of-France, Paris
Employees: 1001-5000
Founded date: 1945
In the heart of southeast China, Quanzhou City is cooking up a storm. The city has set its sights on becoming a UNESCO Creative City of Gastronomy. This initiative is not just about food; it’s a recipe for economic growth, cultural pride, and community engagement.

Quanzhou, nestled in Fujian Province, is rich in history and culinary tradition. It’s a city where flavors tell stories. The recent launching ceremony marked the beginning of a two-year preparation phase. This is the first step in a six-year journey toward recognition. The city aims to harness its gastronomic heritage to boost local development.

The UNESCO Creative Cities Network was established in 2004. It promotes cooperation among cities that prioritize creativity for sustainable urban development. Gastronomy is one of seven creative fields recognized by UNESCO. Currently, ten cities hold the title of Creative City of Gastronomy, with six hailing from China. Quanzhou wants to join this elite group.

The city’s work plan is ambitious. It emphasizes the role of gastronomy in expanding domestic demand and driving employment. The plan aims to integrate various industries, enhance consumption, and improve the quality of life for residents. Quanzhou’s strategy is clear: leverage its culinary strengths to create a vibrant economy.

Quanzhou boasts a food and beverage output value exceeding 100 billion yuan. This is no small feat. The city is home to Geographical Indication (GI) products like Anxi Tie Guan Yin tea and Yongchun vinegar. These products are not just local treasures; they are renowned globally. The city’s marine resources further enrich its culinary landscape. Fresh seafood is a staple, and local chefs are masters at transforming it into delightful dishes.

The numbers speak volumes. Quanzhou has over 100,000 catering market entities, the highest in Fujian Province. This bustling industry is a testament to the city’s culinary prowess. The local government recognizes the potential of this sector. It has set a goal to increase catering market entities to 150,000 by 2027. This ambitious target reflects a commitment to growth and innovation.

At the launching ceremony, Quanzhou enlisted the help of 22 expert consultants. These professionals will provide intellectual support throughout the application process. Their expertise will be crucial in navigating the complexities of the UNESCO application. The city is serious about its ambitions, and it shows.

Quanzhou’s culinary scene is not just about numbers. It’s about culture and community. The city plans to nurture ten leading catering enterprises, each with annual sales exceeding 100 million yuan. This focus on quality will elevate the local dining experience. Additionally, the creation of 20 streets dedicated to characteristic delicacies will enhance the city’s gastronomic identity. These streets will become culinary hubs, attracting both locals and tourists.

The journey to becoming a Creative City of Gastronomy is not without challenges. Quanzhou must showcase its unique culinary heritage. It must demonstrate how gastronomy can drive sustainable urban development. This requires collaboration among local businesses, government, and the community. The city is well-positioned to succeed, thanks to its rich cultural tapestry and strong overseas Chinese networks.

Culinary tourism is a growing trend. Travelers seek authentic experiences, and Quanzhou has much to offer. The city’s diverse food scene can attract visitors eager to explore its flavors. From street food to fine dining, there’s something for everyone. This influx of tourists can provide a significant boost to the local economy.

Quanzhou’s ambition aligns with global trends. Cities worldwide are recognizing the importance of gastronomy in urban development. Food is a universal language. It connects people, cultures, and communities. By embracing its culinary heritage, Quanzhou is not just preserving its past; it’s investing in its future.

The application process will take time. Quanzhou has laid out a clear roadmap. The next two years will focus on preparation. This includes enhancing the culinary infrastructure and promoting local delicacies. The following four years will be dedicated to the application itself. Finally, the city will work on creating a sustainable gastronomic ecosystem.

In conclusion, Quanzhou’s quest to become a UNESCO Creative City of Gastronomy is a bold move. It’s a blend of tradition and innovation. The city is poised to showcase its culinary treasures to the world. This journey is about more than just food; it’s about building a vibrant community. Quanzhou is ready to stir the pot and serve up its unique flavors on a global stage. The world is watching, and the city is ready to shine.