Navigating the Future of B2B: MeasureMatch and Billtrust Lead the Charge

August 2, 2024, 10:47 pm
SAP Customer Experience
SAP Customer Experience
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In the fast-paced world of B2B transactions, innovation is the lifeblood that keeps companies thriving. Two players, MeasureMatch and Billtrust, are setting the stage for a new era of efficiency and partnership. Their recent initiatives showcase how technology can transform business operations, streamline processes, and foster growth.

MeasureMatch, a London-based software company, has launched the AtlasGM Partner Program and the AtlasGM Marketplace. This move is not just a step forward; it’s a leap into a future where businesses can connect and transact seamlessly. The AtlasGM platform is designed to empower consulting and professional services partners. It creates a secure, curated environment for transactions, enabling partners to tap into new revenue streams.

Think of the AtlasGM Marketplace as a bustling marketplace where every stall is filled with opportunities. Consulting partners can sign up, build profiles, and list their services. This marketplace is more than just a platform; it’s a dynamic ecosystem where businesses can go from problem to solution in mere days. The streamlined process includes everything from submitting business requirements to locking in contracts. It’s a one-stop shop for B2B needs.

MeasureMatch’s commitment to its partners is evident. Reseller partners can incorporate AtlasGM into their offerings, earning lifetime commissions on successful transactions. Solutions partners can integrate AtlasGM into their services, providing added value to their clients. This dual approach not only enhances partner growth but also boosts customer retention and product development.

The economic implications are significant. Canalys predicts that by 2025, a third of cloud marketplace transactions will involve channel partners. This trend is a win-win for software organizations and their partners. As partners grow, they capture service revenue opportunities that fuel their own expansion. It’s a cycle of growth that benefits everyone involved.

On the other side of the Atlantic, Billtrust is making waves in the B2B digital payments space. The company has reported a strong first half of 2024, marked by innovative achievements and strategic partnerships. Billtrust is not just keeping pace; it’s leading the charge in reducing friction in accounts receivable.

One of the standout features introduced by Billtrust is the Finance Co-Pilot. This generative AI tool allows finance professionals to engage customers more effectively. It offers deep analysis of customer data, enabling users to input queries in plain language and receive instant insights. It’s like having a financial advisor at your fingertips, ready to provide guidance at a moment’s notice.

Complementing the Finance Co-Pilot are new analytics modules. Payments Analytics and Cash Application Analytics provide user-friendly dashboards that empower finance teams. These tools enhance decision-making, leading to faster payments and improved cash flow. In the world of finance, time is money, and Billtrust is helping businesses save both.

Billtrust’s collaboration with Visa is another feather in its cap. The partnership aims to streamline the B2B digital payments process for corporate customers. With a straight-through processing rate exceeding 90% for virtual card payments, the efficiency gains are substantial. This collaboration exemplifies how strategic partnerships can drive innovation and improve customer experiences.

Moreover, Billtrust has made strides in integrating its platform with SAP systems. The new connector significantly reduces the need for IT resources, making it easier for SAP customers to implement Billtrust’s solutions. This integration is a game-changer, allowing businesses to leverage Billtrust’s technology without the typical hurdles associated with software implementation.

Recognition follows innovation. Billtrust has been named a leader in multiple categories, including Customer Billing and Accounts Receivable Automation Software. These accolades reflect the trust and confidence the industry places in Billtrust’s solutions. The company’s commitment to excellence is evident in its continuous recognition as a leader in the field.

Both MeasureMatch and Billtrust are navigating the future of B2B transactions with agility and foresight. They understand that the landscape is changing, and they are adapting to meet the needs of their customers. By leveraging technology, they are not just improving their own operations; they are empowering their partners and clients to thrive.

In conclusion, the B2B marketplace is evolving. MeasureMatch and Billtrust are at the forefront of this transformation. Their innovative platforms and strategic partnerships are paving the way for a more efficient, connected, and profitable future. As businesses continue to seek solutions that drive growth and streamline operations, these two companies are proving that the future is bright for those willing to embrace change. The journey is just beginning, and the possibilities are endless.