The Rise of Luxury Real Estate: A Tale of Two Cities

July 31, 2024, 4:58 am
JLL Spark
JLL Spark
PlatformEstatePropertyOfficeManagementFinTechSpaceCommerceTechnologyWorkplace
Location: United States, Illinois, Chicago
Employees: 11-50
Founded date: 1783
In the sprawling landscapes of Noida and Greater Noida, a transformation is underway. Once known for affordable housing, these regions are now stepping into the spotlight of luxury real estate. The shift is palpable. The market is no longer confined to properties priced between Rs. 40-80 lakh. Now, the threshold has crossed the Rs. 1 crore mark, marking a new era in residential living.

According to a recent report by JLL, Noida witnessed the sale of 14,822 flats worth a staggering Rs. 24,944 crore last year. This surge is not just about numbers; it reflects a changing mindset. Buyers are no longer satisfied with the basics. They crave space, comfort, and a touch of opulence. The average price of apartments has jumped from Rs. 1.24 crore in 2022 to Rs. 1.68 crore in 2023. This is not just a trend; it’s a revolution.

Enter SKA Destiny One, a project that embodies this luxury renaissance. Developed by SKA Group, it stands as a beacon of sophistication in Greater Noida. The project is not just about lavish living; it’s about redefining the standards of luxury. SKA Group aims to reshape the luxury landscape of NCR through innovation, sustainability, and customer satisfaction. Their mantra? Timely delivery, transparency, and technology.

Location is everything in real estate. SKA Destiny One is strategically nestled in Zeta 1, Greater Noida. It boasts connectivity that is hard to rival. Just 8 minutes from the Noida-Greater Noida Expressway, it offers seamless access to major parts of NCR. The Yamuna Expressway is a mere 10-minute drive away, while the Eastern Peripheral Expressway is just 15 minutes. The upcoming Noida International Airport in Jewar is within a 30-minute reach. This connectivity is a lifeline for residents, ensuring they are always in touch with the pulse of the city.

But luxury is not just about location; it’s about lifestyle. SKA Destiny One is designed for those who seek more than just a home. Spanning 6 acres, the project features three towers—Alpha, Beta, and Gamma—each soaring 34 stories high. The Alpha Tower alone offers four expansive 4BHK apartments, each measuring 3007 sq. ft. with a striking 12-foot ceiling height. These apartments are designed to flood with natural light, thanks to five balconies that invite the outdoors in.

The architectural excellence is complemented by an array of luxurious amenities. Residents can indulge in virtual golf, unwind in a spa and jacuzzi, or engage in yoga and aerobics. The project features both indoor and outdoor sports zones, ensuring that fitness is a part of daily life. For movie buffs, there’s an AV room that doubles as a mini-theater. The crowning jewel is the pool complex, where residents can relax in a serene swimming pool or enjoy the thrill of a wave pool. This is not just a residence; it’s a lifestyle.

Sustainability is at the heart of SKA Destiny One. As an IGBC Gold Pre-Certified project, it promotes green living. The design maximizes natural resources, ensuring ample daylight and fresh air. Sustainable construction practices, energy-efficient systems, and rainwater harvesting are just a few initiatives that reduce the carbon footprint. This commitment to the environment sets SKA Destiny One apart in a market that increasingly values sustainability.

Across the sea in Singapore, another luxury development is making waves. Roxy Square in Katong has been put up for collective sale at a staggering S$1.25 billion (approximately US$0.93 billion). This freehold mixed-use development includes the Roxy Square Shopping Centre and the Grand Mercure Roxy Hotel. The tender for this prime property closes on September 26, 2024. This move highlights the growing appetite for high-value real estate in Singapore, a city that has long been a beacon of luxury living.

Both Noida and Katong represent a shift in the real estate narrative. They showcase the growing demand for luxury living spaces that cater to a new generation of buyers. In Noida, SKA Destiny One is setting new benchmarks for opulence, while in Singapore, Roxy Square is poised to attract significant interest from investors.

The luxury real estate market is evolving. It’s no longer just about bricks and mortar; it’s about creating experiences. Buyers are looking for homes that reflect their aspirations and lifestyles. They want spaces that offer comfort, convenience, and a touch of elegance.

As these two regions continue to develop, they will likely attract more attention from affluent buyers. The luxury segment is not just a passing trend; it’s here to stay. The rise of ultra-luxury living in Noida and Greater Noida, alongside significant developments in Singapore, signals a new chapter in the real estate story.

In conclusion, the luxury real estate market is a dynamic landscape. It’s a world where innovation meets tradition, and where dreams are built into the very fabric of living spaces. As Noida and Greater Noida embrace this change, they are not just building homes; they are crafting lifestyles. The future of luxury living is bright, and it’s just getting started.