The AI Search Landscape: Google Still Dominates, Enso Revolutionizes SMBs

July 18, 2024, 10:04 am
Google
Location: United States, New York
OpenAI
OpenAI
Artificial IntelligenceCleanerComputerHomeHospitalityHumanIndustryNonprofitResearchTools
Location: United States, California, San Francisco
Employees: 201-500
Founded date: 2015
Total raised: $11.57B
The battle for AI-powered search dominance continues as Google maintains its stronghold, while Enso disrupts the SMB market with Guided AI Agents.

Google's AI Search Dominance:
- Google still drives 92% of all organic search traffic to brands.
- Speculation about Google's decline is unfounded.
- Google prioritizes authoritative sources over user-generated content.
- Bing slowly grows but remains under 5% market share.
- Perplexity usage grows rapidly at 31% month-over-month.
- LLM referrals are small but expected to impact industry in the future.
- ChatGPT and Claude AI models make strategic moves to safeguard content.

Enso's SMB Revolution:
- Enso launches ecosystem of Guided AI Agents for SMBs.
- $6 million seed funding round led by NFX and top angel investors.
- Over 1,000 AI agents trained across 70 industries.
- SMBs benefit from affordable high-end services critical for business operations.
- Enso addresses cost-prohibitive AI solutions for small businesses.
- Guided AI Agents overcome unpredictability of traditional AI models.
- Enso plans to launch Guided AI Agent Builder for developers.

The Future of AI Search and SMBs:
- AI continues to shape the search landscape.
- SMBs gain access to enterprise-grade AI through Enso.
- Enso democratizes AI for traditional businesses to compete with larger corporations.
- Enso's mission is to empower SMBs with AI capabilities for growth and success.

In a world where AI reigns supreme, Google remains the king of search while Enso paves the way for SMBs to thrive in the digital age. The AI search landscape is evolving, and businesses must adapt to stay ahead of the curve.