Tony Parker Takes Center Stage in Alibaba.com's Olympic Games Paris 2024 Campaign
July 13, 2024, 3:36 pm
In a bold move that merges the worlds of sports and business, basketball icon Tony Parker has been selected as the face of Alibaba.com's innovative "Same Player, New Game" campaign for the upcoming Olympic Games Paris 2024. This campaign, which aims to showcase the seamless transition from athletic success to entrepreneurial endeavors, features Parker alongside two other notable athletes who have successfully ventured into the world of business.
As a Global Ambassador for Alibaba.com, Parker brings his wealth of experience as a two-time Olympian and four-time NBA champion to the forefront. Renowned for his on-court prowess and leadership skills, Parker has seamlessly transitioned into the realm of entrepreneurship since retiring from professional basketball. His journey serves as a testament to the possibilities that await athletes looking to make their mark in the business world.
Joining Parker in this campaign are Simona Galik Moore, a former Women's Tennis Association professional, and Elias Schwärzler, a record-breaking mountain biker. Both Moore and Schwärzler have carved out successful careers outside of their respective sports, with Moore launching a professional pickleball brand and Schwärzler founding a specialist mountain biking clothing brand and academy. Together, these three athletes-turned-entrepreneurs exemplify the spirit of resilience, determination, and innovation that propels them to success in both sports and business.
Through the "Same Player, New Game" campaign, Alibaba.com aims to raise awareness of the opportunities available to athletes and Olympians looking to transition into entrepreneurship. By highlighting the ease of setting up businesses, establishing global supply chains, and driving long-term growth through Alibaba.com, the campaign seeks to inspire aspiring entrepreneurs to take the leap and pursue their entrepreneurial dreams.
As the countdown to the Olympic Games Paris 2024 begins, fans can expect to see Alibaba.com's Global Ambassadors featured prominently in the lead-up to and during the event. The trio will star in a new brand campaign that showcases Alibaba.com's innovative approach to business and highlights the success stories of athletes who have made a seamless transition from sports to entrepreneurship.
In a statement, Liz Wang, Global Head of Marketing at Alibaba.com, emphasized the shared traits of self-motivation, discipline, and competitiveness that drive success in both sports and business. She expressed excitement at welcoming Parker, Moore, and Schwärzler to the Alibaba.com team during the Olympic Games Paris 2024, noting the opportunity to shine a spotlight on the entrepreneurial opportunities available to former professional sportspeople.
Tony Parker himself shared his enthusiasm for his role as an ambassador for Alibaba.com, citing his firsthand experience as a regular buyer on the platform and the value it has brought to his businesses. With a focus on helping other athletes embark on their entrepreneurial journeys and achieve success in their second careers, Parker is poised to inspire a new generation of athletes to explore the world of business through Alibaba.com.
As the Official E-Commerce Services Partner of the Olympic Games Paris 2024, Alibaba.com continues to champion the spirit of entrepreneurship and innovation, providing a platform for athletes and entrepreneurs alike to thrive and succeed in the global marketplace. Through the "Same Player, New Game" campaign, Alibaba.com and its Global Ambassadors are set to redefine the game, showcasing the endless possibilities that await those who dare to dream beyond the confines of the sports arena.
As a Global Ambassador for Alibaba.com, Parker brings his wealth of experience as a two-time Olympian and four-time NBA champion to the forefront. Renowned for his on-court prowess and leadership skills, Parker has seamlessly transitioned into the realm of entrepreneurship since retiring from professional basketball. His journey serves as a testament to the possibilities that await athletes looking to make their mark in the business world.
Joining Parker in this campaign are Simona Galik Moore, a former Women's Tennis Association professional, and Elias Schwärzler, a record-breaking mountain biker. Both Moore and Schwärzler have carved out successful careers outside of their respective sports, with Moore launching a professional pickleball brand and Schwärzler founding a specialist mountain biking clothing brand and academy. Together, these three athletes-turned-entrepreneurs exemplify the spirit of resilience, determination, and innovation that propels them to success in both sports and business.
Through the "Same Player, New Game" campaign, Alibaba.com aims to raise awareness of the opportunities available to athletes and Olympians looking to transition into entrepreneurship. By highlighting the ease of setting up businesses, establishing global supply chains, and driving long-term growth through Alibaba.com, the campaign seeks to inspire aspiring entrepreneurs to take the leap and pursue their entrepreneurial dreams.
As the countdown to the Olympic Games Paris 2024 begins, fans can expect to see Alibaba.com's Global Ambassadors featured prominently in the lead-up to and during the event. The trio will star in a new brand campaign that showcases Alibaba.com's innovative approach to business and highlights the success stories of athletes who have made a seamless transition from sports to entrepreneurship.
In a statement, Liz Wang, Global Head of Marketing at Alibaba.com, emphasized the shared traits of self-motivation, discipline, and competitiveness that drive success in both sports and business. She expressed excitement at welcoming Parker, Moore, and Schwärzler to the Alibaba.com team during the Olympic Games Paris 2024, noting the opportunity to shine a spotlight on the entrepreneurial opportunities available to former professional sportspeople.
Tony Parker himself shared his enthusiasm for his role as an ambassador for Alibaba.com, citing his firsthand experience as a regular buyer on the platform and the value it has brought to his businesses. With a focus on helping other athletes embark on their entrepreneurial journeys and achieve success in their second careers, Parker is poised to inspire a new generation of athletes to explore the world of business through Alibaba.com.
As the Official E-Commerce Services Partner of the Olympic Games Paris 2024, Alibaba.com continues to champion the spirit of entrepreneurship and innovation, providing a platform for athletes and entrepreneurs alike to thrive and succeed in the global marketplace. Through the "Same Player, New Game" campaign, Alibaba.com and its Global Ambassadors are set to redefine the game, showcasing the endless possibilities that await those who dare to dream beyond the confines of the sports arena.