lemon.markets: A Fresh Squeeze in the Brokerage-as-a-Service Market
July 13, 2024, 3:35 am
Lemon.markets, a Berlin-based brokerage-as-a-service platform, recently secured €12 million in funding to expand its reach across Europe. Founded in 2020, lemon.markets offers digital brokerage and custody infrastructure, allowing any company to provide investment products to their customers. The company's goal is ambitious: to open 100 million brokerage accounts and become a major player in the industry.
In the first half of 2024, lemon.markets achieved significant milestones, including obtaining comprehensive BaFin licenses and onboarding their first partners. These licenses enable lemon.markets to offer a range of financial services, from contract broking to custody business. The company has already partnered with industry leaders like Deutsche Bank and BNP Paribas to launch products such as the financial education app beatvest, which offers ETF investments to B2C customers.
The market for brokerage and custody infrastructure is on the rise, with a projected market volume of $63 billion in the next five years. Traditional players and fintech companies alike are recognizing the need to innovate digital investment solutions to make capital markets more accessible to consumers. In Germany, a significant portion of financial assets are held in cash and bank deposits, highlighting the potential for growth in digital investment products.
With the recent funding round led by CommerzVentures, lemon.markets is poised to accelerate its platform expansion and onboard new partners. Max Linden, the founder and CEO of lemon.markets, expressed excitement about the partnership with CommerzVentures and their shared vision for the company's future. The funding will enable lemon.markets to bring more partners and products to life in the coming months, solidifying its position as a leading brokerage and custody platform in Europe.
The team at lemon.markets combines extensive securities services expertise with a deep technical understanding, positioning them to attract both fintechs and traditional players as clients. The company's modular platform can be tailored to meet the specific needs of partners, reducing integration time and supporting them throughout the entire value chain. With a focus on expanding the range of digital investment products, lemon.markets aims to encourage broader participation in the capital markets and drive innovation in the industry.
Overall, lemon.markets' recent funding round marks a significant milestone in the company's journey to become a key player in the brokerage-as-a-service market. With a strong partnership with CommerzVentures and a clear vision for the future, lemon.markets is well-positioned to lead the way in providing innovative investment solutions to consumers across Europe.
In the first half of 2024, lemon.markets achieved significant milestones, including obtaining comprehensive BaFin licenses and onboarding their first partners. These licenses enable lemon.markets to offer a range of financial services, from contract broking to custody business. The company has already partnered with industry leaders like Deutsche Bank and BNP Paribas to launch products such as the financial education app beatvest, which offers ETF investments to B2C customers.
The market for brokerage and custody infrastructure is on the rise, with a projected market volume of $63 billion in the next five years. Traditional players and fintech companies alike are recognizing the need to innovate digital investment solutions to make capital markets more accessible to consumers. In Germany, a significant portion of financial assets are held in cash and bank deposits, highlighting the potential for growth in digital investment products.
With the recent funding round led by CommerzVentures, lemon.markets is poised to accelerate its platform expansion and onboard new partners. Max Linden, the founder and CEO of lemon.markets, expressed excitement about the partnership with CommerzVentures and their shared vision for the company's future. The funding will enable lemon.markets to bring more partners and products to life in the coming months, solidifying its position as a leading brokerage and custody platform in Europe.
The team at lemon.markets combines extensive securities services expertise with a deep technical understanding, positioning them to attract both fintechs and traditional players as clients. The company's modular platform can be tailored to meet the specific needs of partners, reducing integration time and supporting them throughout the entire value chain. With a focus on expanding the range of digital investment products, lemon.markets aims to encourage broader participation in the capital markets and drive innovation in the industry.
Overall, lemon.markets' recent funding round marks a significant milestone in the company's journey to become a key player in the brokerage-as-a-service market. With a strong partnership with CommerzVentures and a clear vision for the future, lemon.markets is well-positioned to lead the way in providing innovative investment solutions to consumers across Europe.