Birkenstock's New Managing Director for South-East Asia and Down Under
July 13, 2024, 4:09 am
Location: Germany, North Rhine-Westphalia, Cologne
Employees: 5001-10000
Founded date: 1774
Location: France, Ile-de-France, Clichy-la-Garenne
Employees: 10001+
Founded date: 1909
Birkenstock, the iconic footwear brand, has appointed Evelyn Chua as the new Managing Director for South-East Asia and Down Under. With over 15 years of experience in the retail industry, Chua is set to accelerate growth and deepen the brand's footprint in the region.
Evelyn Chua, a seasoned expert in retail, will lead Birkenstock's operations in Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New Zealand. With a focus on developing strong relationships with distributors and retail partners, Chua aims to elevate Birkenstock's positioning and push innovative retail formats.
Having worked with luxury goods retailers like DFS Venture and e-commerce platforms like Synagie, Chua brings a wealth of experience to her new role. Her multi-channel strategy will focus on expanding Birkenstock's online presence while maintaining strong relationships with distributors.
Klaus Baumann, Chief Sales Officer of Birkenstock Group, believes that Chua is the perfect leader to drive growth in South-East Asia. With a new plant in Pasewalk and a strong online and offline retail experience, Birkenstock is poised for success in the region.
Birkenstock, a global brand committed to foot health, has a rich history dating back to 1774. With a focus on quality, tradition, and innovation, Birkenstock continues to shape the way we walk and live. With over 6,200 employees worldwide, Birkenstock operates with a commitment to environmental and social responsibility.
As Birkenstock's new Managing Director for South-East Asia and Down Under, Evelyn Chua is set to lead the brand to new heights in the region. With a focus on growth and innovation, Birkenstock is poised for success under Chua's leadership.
Evelyn Chua, a seasoned expert in retail, will lead Birkenstock's operations in Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New Zealand. With a focus on developing strong relationships with distributors and retail partners, Chua aims to elevate Birkenstock's positioning and push innovative retail formats.
Having worked with luxury goods retailers like DFS Venture and e-commerce platforms like Synagie, Chua brings a wealth of experience to her new role. Her multi-channel strategy will focus on expanding Birkenstock's online presence while maintaining strong relationships with distributors.
Klaus Baumann, Chief Sales Officer of Birkenstock Group, believes that Chua is the perfect leader to drive growth in South-East Asia. With a new plant in Pasewalk and a strong online and offline retail experience, Birkenstock is poised for success in the region.
Birkenstock, a global brand committed to foot health, has a rich history dating back to 1774. With a focus on quality, tradition, and innovation, Birkenstock continues to shape the way we walk and live. With over 6,200 employees worldwide, Birkenstock operates with a commitment to environmental and social responsibility.
As Birkenstock's new Managing Director for South-East Asia and Down Under, Evelyn Chua is set to lead the brand to new heights in the region. With a focus on growth and innovation, Birkenstock is poised for success under Chua's leadership.