The Tech Race: China vs. Russia
July 9, 2024, 3:52 am
In the global tech race, China and Russia are making significant strides in the laptop market. While the US is trying to slow down China's technological advancements, Russia is experiencing a surge in laptop sales. In the first half of 2024, laptop sales in Russia increased by 30% in terms of revenue and 14% in units compared to the same period last year. Brands like Asus, Huawei, MSI, Lenovo, Honor, and Apple are leading the market. The most popular screen size among consumers is 16 inches, followed by laptops ranging from 15 to 16 inches and 13.5 to 15.3 inches.
According to retail data, online stores and marketplaces are driving growth, with sales promotions and marketing campaigns playing a significant role. Taiwanese brand Asus, Chinese brand Huawei, Taiwanese brand MSI, American brand Apple, and Chinese brands Lenovo and Honor are the top-selling brands in the first half of 2024. Russian retail brands hold a 7.6% market share, with domestic laptop brands seeing a 53.6% increase in market share over the year. Russian brands like Fplus, Dexp, ICL, Digma, Echips, Osio, and Irbis are gaining popularity among consumers.
While the demand for laptops is on the rise in Russia, so is the average price of devices, increasing from 56.8 thousand to 65.4 thousand rubles. As China and Russia continue to make technological advancements, the global tech landscape is evolving rapidly. America's attempts to hinder China's progress may inadvertently be fueling the growth of other tech-savvy nations like Russia. The tech race is on, and these countries are not backing down.
According to retail data, online stores and marketplaces are driving growth, with sales promotions and marketing campaigns playing a significant role. Taiwanese brand Asus, Chinese brand Huawei, Taiwanese brand MSI, American brand Apple, and Chinese brands Lenovo and Honor are the top-selling brands in the first half of 2024. Russian retail brands hold a 7.6% market share, with domestic laptop brands seeing a 53.6% increase in market share over the year. Russian brands like Fplus, Dexp, ICL, Digma, Echips, Osio, and Irbis are gaining popularity among consumers.
While the demand for laptops is on the rise in Russia, so is the average price of devices, increasing from 56.8 thousand to 65.4 thousand rubles. As China and Russia continue to make technological advancements, the global tech landscape is evolving rapidly. America's attempts to hinder China's progress may inadvertently be fueling the growth of other tech-savvy nations like Russia. The tech race is on, and these countries are not backing down.