Driving Innovation in China-Thailand Cultural Tourism
July 9, 2024, 4:21 am
The China-Thailand Cultural Tourism Industry Summit recently took place in Bangkok, Thailand, bringing together over 200 business leaders from China and Thailand to explore new opportunities for cooperation in the cultural tourism sector. Xu Xiaoliang, Co-CEO of Fosun International, delivered a keynote speech emphasizing the importance of driving innovation in the industry.
China and Thailand have long been key players in the tourism industry, with a growing number of Chinese tourists visiting Thailand each year. The mutual visa exemption agreement between the two countries has further boosted tourism, making China the top source market for foreign tourists to Thailand. Fosun's relationship with Thailand dates back to the establishment of Club Med Phuket Resort in 1985, which has since become a popular destination for tourists.
Xu Xiaoliang highlighted the potential for collaboration between China and Thailand in cultural tourism, focusing on key areas such as urban vacation, super destinations, and cultural tourism commerce. He discussed Fosun's innovative practices in these areas, including the launch of Club Med Urban Oasis resorts and partnerships with world-renowned IP management companies.
Thailand's expertise in integrating local culture into tourism offerings and leveraging technology for immersive experiences provides valuable insights for Fosun's projects in China. The construction of Grand Yuyuan in Shanghai, a major urban renewal project, aims to create a global fashion and cultural showground that showcases oriental lifestyle aesthetics.
The success of Fosun's projects, such as the Lantern Festivals in Shanghai and Paris, demonstrates the power of cultural exchange and cooperation in the tourism industry. As China and Thailand approach the 50th anniversary of diplomatic relations, there are endless possibilities for further collaboration and mutual growth in the cultural tourism sector.
In conclusion, Xu Xiaoliang emphasized the importance of cultural soft power and the potential for expanding cultural and tourism exchanges between China and Thailand. The future looks bright for the partnership between these two countries, with opportunities to showcase the unique charm of Thai culture and create unforgettable experiences for tourists.
Source: https://www.prnewswire.com/news-releases/xu-xiaoliang-attends-china-thailand-cultural-tourism-industry-summit-and-delivers-keynote-speech-driving-innovation-in-the-cultural-tourism-industry-and-exploring-new-opportunities-for-china-thailand-cooperation-302189507.html"
China and Thailand have long been key players in the tourism industry, with a growing number of Chinese tourists visiting Thailand each year. The mutual visa exemption agreement between the two countries has further boosted tourism, making China the top source market for foreign tourists to Thailand. Fosun's relationship with Thailand dates back to the establishment of Club Med Phuket Resort in 1985, which has since become a popular destination for tourists.
Xu Xiaoliang highlighted the potential for collaboration between China and Thailand in cultural tourism, focusing on key areas such as urban vacation, super destinations, and cultural tourism commerce. He discussed Fosun's innovative practices in these areas, including the launch of Club Med Urban Oasis resorts and partnerships with world-renowned IP management companies.
Thailand's expertise in integrating local culture into tourism offerings and leveraging technology for immersive experiences provides valuable insights for Fosun's projects in China. The construction of Grand Yuyuan in Shanghai, a major urban renewal project, aims to create a global fashion and cultural showground that showcases oriental lifestyle aesthetics.
The success of Fosun's projects, such as the Lantern Festivals in Shanghai and Paris, demonstrates the power of cultural exchange and cooperation in the tourism industry. As China and Thailand approach the 50th anniversary of diplomatic relations, there are endless possibilities for further collaboration and mutual growth in the cultural tourism sector.
In conclusion, Xu Xiaoliang emphasized the importance of cultural soft power and the potential for expanding cultural and tourism exchanges between China and Thailand. The future looks bright for the partnership between these two countries, with opportunities to showcase the unique charm of Thai culture and create unforgettable experiences for tourists.
Source: https://www.prnewswire.com/news-releases/xu-xiaoliang-attends-china-thailand-cultural-tourism-industry-summit-and-delivers-keynote-speech-driving-innovation-in-the-cultural-tourism-industry-and-exploring-new-opportunities-for-china-thailand-cooperation-302189507.html"