Husqvarna and Liverpool FC: A Groundbreaking Partnership
July 4, 2024, 9:50 pm
Location: United Kingdom, England, Liverpool
Employees: 501-1000
Founded date: 1892
Husqvarna, the world leader in robotic lawnmowing, has joined forces with Liverpool Football Club in a unique global partnership. This collaboration marks a new era in groundskeeping, with Husqvarna becoming the official groundskeeping partner of LFC, a first-of-its-kind partnership for both parties.
Since 2021, LFC has been utilizing Husqvarna robotic mowers to maintain the pristine conditions of their training centers, ensuring that the playing surfaces are of the highest standard for the players. This partnership will see Husqvarna's cutting-edge equipment and innovative solutions integrated into LFC's groundskeeping teams' daily routines, playing a crucial role in creating and maintaining optimal pitch conditions for elite level playing and training.
Ben Latty, Chief Commercial Officer at LFC, expressed excitement about the partnership, highlighting the shared values and innovative approach of both brands. The collaboration aims to attract top brands that align with LFC's vision and drive success on the pitch. Husqvarna's reputation for quality and innovation in grounds maintenance will play a key role in maintaining LFC's facilities to the highest standards.
The partnership will also elevate Husqvarna's global profile through tailored content and activations on LFC's social platforms, reaching millions of fans worldwide. Additionally, Husqvarna branding will be prominently featured during matches, enhancing brand visibility on a global scale.
Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, emphasized the excitement about partnering with a prestigious institution like Liverpool FC. The collaboration aims to deliver unparalleled experiences to fans and customers globally, both on and off the field.
Husqvarna, a pioneer in robotic lawnmowing, has a strong focus on research and development, offering innovative products for shaping green spaces. With a product portfolio that includes robotic mowers, riders, chainsaws, and trimmers, Husqvarna is committed to sustainable value creation and product innovation.
Liverpool Football Club, founded in 1892, is a historic and renowned football club with a rich legacy of success. The club's commitment to social responsibility, sustainability, and community engagement aligns with Husqvarna's values, making this partnership a perfect match.
In conclusion, the partnership between Husqvarna and Liverpool FC represents a groundbreaking collaboration that combines innovation, quality, and shared values. As these two iconic brands come together, they are set to redefine the standards of groundskeeping and create unforgettable experiences for fans worldwide.
Since 2021, LFC has been utilizing Husqvarna robotic mowers to maintain the pristine conditions of their training centers, ensuring that the playing surfaces are of the highest standard for the players. This partnership will see Husqvarna's cutting-edge equipment and innovative solutions integrated into LFC's groundskeeping teams' daily routines, playing a crucial role in creating and maintaining optimal pitch conditions for elite level playing and training.
Ben Latty, Chief Commercial Officer at LFC, expressed excitement about the partnership, highlighting the shared values and innovative approach of both brands. The collaboration aims to attract top brands that align with LFC's vision and drive success on the pitch. Husqvarna's reputation for quality and innovation in grounds maintenance will play a key role in maintaining LFC's facilities to the highest standards.
The partnership will also elevate Husqvarna's global profile through tailored content and activations on LFC's social platforms, reaching millions of fans worldwide. Additionally, Husqvarna branding will be prominently featured during matches, enhancing brand visibility on a global scale.
Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, emphasized the excitement about partnering with a prestigious institution like Liverpool FC. The collaboration aims to deliver unparalleled experiences to fans and customers globally, both on and off the field.
Husqvarna, a pioneer in robotic lawnmowing, has a strong focus on research and development, offering innovative products for shaping green spaces. With a product portfolio that includes robotic mowers, riders, chainsaws, and trimmers, Husqvarna is committed to sustainable value creation and product innovation.
Liverpool Football Club, founded in 1892, is a historic and renowned football club with a rich legacy of success. The club's commitment to social responsibility, sustainability, and community engagement aligns with Husqvarna's values, making this partnership a perfect match.
In conclusion, the partnership between Husqvarna and Liverpool FC represents a groundbreaking collaboration that combines innovation, quality, and shared values. As these two iconic brands come together, they are set to redefine the standards of groundskeeping and create unforgettable experiences for fans worldwide.