A Marvellous Collaboration: Jo Malone London x Paddington™

July 4, 2024, 9:45 pm
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In a heartwarming partnership that exudes charm and nostalgia, Jo Malone London has joined forces with the iconic figure of kindness, Paddington™. This collaboration has given rise to a limited-edition collection that pays homage to the beloved bear's affinity for marmalade. At the core of this collection lies the Orange Marmalade Cologne, a sophisticated fusion of warm woods and vibrant orange zest that encapsulates the essence of Paddington's cherished snack.

The collaboration extends beyond just a fragrance, offering four distinct gift collections that showcase Jo Malone London's signature scents across cologne, home, and bath & body categories. One standout feature is a special trunk design, inspired by Paddington's iconic suitcase, adding a touch of whimsy and nostalgia to the collection. Each gift is crafted with care and ready to be shared with loved ones, simply because they are marvellous.

Jo Dancey, the Global Brand President, expressed her excitement about this collaboration, highlighting how Paddington evokes memories of carefree summer adventures and picnics in the British countryside. The Orange Marmalade Cologne, with its rich and golden fragrance, serves as a fitting tribute to Paddington's enduring charm and warmth.

Françoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO of The Copyrights Group, echoed this sentiment, emphasizing the shared values of kindness and generosity that both brands embody. The collaboration not only celebrates British heritage but also captures the essence of Paddington in a beautifully curated campaign.

The full limited-edition collection includes a range of offerings, from the Orange Marmalade Cologne to curated sets like A Marvellous Treat, Marvellous Miniatures, Marvellous Scented Trio, and Marvellous Luxuries Collection. Each set is thoughtfully designed to evoke a sense of joy and indulgence, making every gifting occasion special and memorable.

To experience the magic of this collaboration, the limited-edition collection is available in-store and online at jomalone.co.uk starting from July 1, 2024. Follow Jo Malone London on various social media platforms to stay updated on this marvellous partnership and join in the celebration of kindness and generosity.

About Paddington™:
For over six decades, Paddington, the lovable bear from Peru, has captured the hearts of readers worldwide with his endearing tales and love for marmalade. Created by British-born writer Michael Bond, Paddington's stories resonate with both children and adults, embodying kindness, humor, and a spirit of adventure. HarperCollins Children's Books has been the custodian of Paddington's adventures since 1958, ensuring his enduring popularity across generations.

Paddington's escapades have been adapted for television and film, with the latest installment being "The Adventures of Paddington," a TV series designed for a new generation of fans. Through collaborations with STUDIOCANAL and The Copyrights Group, Paddington's reach has expanded globally, raising awareness and funds for charitable causes like UNICEF.

About Jo Malone London:
Since its inception in 1994, Jo Malone London has been synonymous with exquisite simplicity and elegant fragrances. Acquired by The Estée Lauder Companies Inc. in 1999, the brand has gained international acclaim for its unexpected scents and quintessentially British character. With a focus on indulging every sense, Jo Malone London continues to create captivating fragrances that resonate with a global audience.

About The Copyrights Group (a STUDIOCANAL company):
As a part of STUDIOCANAL, a leading film and series production and distribution company, The Copyrights Group manages the Paddington™ IP and official stores. Through strategic brand development, licensing, and retail expertise, the company has elevated Paddington's presence worldwide, reaching millions through social media and fundraising initiatives. By expanding Paddington's licensing program across various categories, The Copyrights Group continues to enhance the bear's legacy and impact.

In conclusion, the collaboration between Jo Malone London and Paddington™ is a celebration of kindness, generosity, and the enduring charm of a beloved literary character. Through this partnership, fans can immerse themselves in a world of marvellous scents and curated gifts that embody the spirit of Paddington's timeless appeal.