Vytal's Visionary Approach to Reusable Packaging Secures €6.2 Million in Funding
July 3, 2024, 3:34 am
Location: Germany, North Rhine-Westphalia, Cologne
Employees: 51-200
Founded date: 2019
Total raised: $9.08M
Vytal, a Cologne-based company at the forefront of software-enabled reusable packaging solutions, has recently announced a significant milestone in its journey towards revolutionizing the packaging industry. With the successful completion of a €6.2 million growth financing round, led by Emerald Technology and supported by Ventis, Kiko Ventures, Grazia Equity, and Rubio, Vytal is poised to expand its innovative technology platform and accelerate its mission to foster a circular economy.
In a world where over 60 billion single-use food and drink containers are discarded annually in the EU, Vytal's commitment to sustainability and full lifecycle management is more crucial than ever. The company's technology platform is designed to replace traditional single-use packaging with cutting-edge reusable solutions, catering to a wide range of businesses including corporate and university campuses, business districts, airports, city centers, shopping malls, trade fairs, festivals, events, and entertainment venues.
Dr. Tim Breker, Co-Founder & Managing Director of Vytal, expressed his excitement about the new funding, stating, "Transforming the packaging industry towards circularity is a massive business opportunity, and Vytal's technology platform is positioned to lead the way." With a focus on thought leadership and collaboration with industry partners, Vytal aims to leverage software and data to maximize the economic benefits of reusables for all customers and across various use cases.
One of Vytal's key initiatives is its subsidiary, Vytal Events & Entertainment Solutions GmbH, which recently conducted a large-scale pilot at the OMR Festival in Hamburg. Through the use of smart reusables, event participants were able to enjoy their food and drinks in individually traceable cups and containers, streamlining the checkout and return process while reducing staff needs and waiting times. This innovative approach not only benefits consumers but also professional washing centers, which can now automate container counting thanks to Vytal's RFID-equipped reusable containers.
Moreover, Vytal operates an open system of reusable packaging across restaurants and canteens in 17 countries, allowing consumers to borrow and return high-quality containers from partner locations at no cost. This seamless and sustainable model aligns with the company's vision of making reuse the default packaging choice in various industries, including Quick Service Restaurants, campuses, and the event & entertainment sector.
Fredric Petit, Partner at Emerald Technology Ventures, commended Vytal's management team for their visionary thinking and strong execution power, highlighting the company's strategic alignment with the principles of reusable packaging. As Vytal continues to scale its adoption of reuse and unlock its economic and ecological benefits, the future of sustainable packaging looks brighter than ever.
In a world where over 60 billion single-use food and drink containers are discarded annually in the EU, Vytal's commitment to sustainability and full lifecycle management is more crucial than ever. The company's technology platform is designed to replace traditional single-use packaging with cutting-edge reusable solutions, catering to a wide range of businesses including corporate and university campuses, business districts, airports, city centers, shopping malls, trade fairs, festivals, events, and entertainment venues.
Dr. Tim Breker, Co-Founder & Managing Director of Vytal, expressed his excitement about the new funding, stating, "Transforming the packaging industry towards circularity is a massive business opportunity, and Vytal's technology platform is positioned to lead the way." With a focus on thought leadership and collaboration with industry partners, Vytal aims to leverage software and data to maximize the economic benefits of reusables for all customers and across various use cases.
One of Vytal's key initiatives is its subsidiary, Vytal Events & Entertainment Solutions GmbH, which recently conducted a large-scale pilot at the OMR Festival in Hamburg. Through the use of smart reusables, event participants were able to enjoy their food and drinks in individually traceable cups and containers, streamlining the checkout and return process while reducing staff needs and waiting times. This innovative approach not only benefits consumers but also professional washing centers, which can now automate container counting thanks to Vytal's RFID-equipped reusable containers.
Moreover, Vytal operates an open system of reusable packaging across restaurants and canteens in 17 countries, allowing consumers to borrow and return high-quality containers from partner locations at no cost. This seamless and sustainable model aligns with the company's vision of making reuse the default packaging choice in various industries, including Quick Service Restaurants, campuses, and the event & entertainment sector.
Fredric Petit, Partner at Emerald Technology Ventures, commended Vytal's management team for their visionary thinking and strong execution power, highlighting the company's strategic alignment with the principles of reusable packaging. As Vytal continues to scale its adoption of reuse and unlock its economic and ecological benefits, the future of sustainable packaging looks brighter than ever.