Pear Commerce: Revolutionizing Retail Ecommerce with $10M Series A Funding
July 2, 2024, 9:46 pm
Pear Commerce, a Minneapolis-based retail ecommerce enablement platform, recently secured a $10 million Series A funding round led by Stage 2 Capital. This investment will fuel the company's mission to transform shoppable media and enhance retail ecommerce strategies for consumer-packaged goods (CPG) brands.
Pear Commerce, founded in 2018 by Eric Martell and Alex Wyler, connects CPG brands to retailers through innovative shoppable tools that provide actionable insights to accelerate performance marketing. Their suite of products includes Pear connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links, all designed to create seamless paths to purchase for consumers.
With over 3,000 retailers and 165,000 store locations utilizing Pear's technology, brands can optimize their marketing budgets by understanding consumer behavior and building custom audiences of retail ecommerce shoppers. This funding will further enhance Pear's product offerings, provide meaningful insights to CPG brands, and expand their team in key sales, engineering, and customer success roles.
Pear's recent product launch, Pear Connect, integrates where-to-buy technology directly into digital ads, bridging the gap between CPG brands and retailer websites with a single click. This innovative approach enhances social and display ad creative by dynamically serving in-stock products and retailer combinations, maximizing engagement and conversion rates.
The Series A funding aligns with Pear's commitment to innovation and expansion in the retail ecommerce landscape. By empowering CPG brands with transparency and efficiency, Pear Commerce aims to unlock the direct-to-consumer marketing playbook and optimize every marketing dollar for maximum impact.
Key Quotes:
"Our vision is to empower CPG brands with the same transparency and efficiency that direct-to-consumer brands enjoy. This funding will help us grow our team and enhance our technology to provide exceptional support and insights for our clients, ensuring that every marketing dollar is optimized for maximum impact." - Eric Martell, Co-founder of Pear Commerce
"Pear's technology is fundamentally changing the way CPG brands engage with consumers, making it easier for them to meet their customers wherever they prefer to shop. With this investment, we're excited to expand our product development and provide more brands with the comprehensive data and insights needed to drive meaningful growth." - Alex Wyler, Co-founder of Pear Commerce
"Pear Commerce is transforming how brands connect with consumers in the retail ecommerce space. Their cutting-edge technology and commitment to innovation are setting new benchmarks for the industry. We are excited to support Pear's journey as they expand and redefine how the market thinks about shoppable media." - Liz Christo, Partner at Stage 2 Capital
Pear Commerce, founded in 2018 by Eric Martell and Alex Wyler, connects CPG brands to retailers through innovative shoppable tools that provide actionable insights to accelerate performance marketing. Their suite of products includes Pear connect, store locators, shoppable PDPs, landing pages, and direct-to-cart links, all designed to create seamless paths to purchase for consumers.
With over 3,000 retailers and 165,000 store locations utilizing Pear's technology, brands can optimize their marketing budgets by understanding consumer behavior and building custom audiences of retail ecommerce shoppers. This funding will further enhance Pear's product offerings, provide meaningful insights to CPG brands, and expand their team in key sales, engineering, and customer success roles.
Pear's recent product launch, Pear Connect, integrates where-to-buy technology directly into digital ads, bridging the gap between CPG brands and retailer websites with a single click. This innovative approach enhances social and display ad creative by dynamically serving in-stock products and retailer combinations, maximizing engagement and conversion rates.
The Series A funding aligns with Pear's commitment to innovation and expansion in the retail ecommerce landscape. By empowering CPG brands with transparency and efficiency, Pear Commerce aims to unlock the direct-to-consumer marketing playbook and optimize every marketing dollar for maximum impact.
Key Quotes:
"Our vision is to empower CPG brands with the same transparency and efficiency that direct-to-consumer brands enjoy. This funding will help us grow our team and enhance our technology to provide exceptional support and insights for our clients, ensuring that every marketing dollar is optimized for maximum impact." - Eric Martell, Co-founder of Pear Commerce
"Pear's technology is fundamentally changing the way CPG brands engage with consumers, making it easier for them to meet their customers wherever they prefer to shop. With this investment, we're excited to expand our product development and provide more brands with the comprehensive data and insights needed to drive meaningful growth." - Alex Wyler, Co-founder of Pear Commerce
"Pear Commerce is transforming how brands connect with consumers in the retail ecommerce space. Their cutting-edge technology and commitment to innovation are setting new benchmarks for the industry. We are excited to support Pear's journey as they expand and redefine how the market thinks about shoppable media." - Liz Christo, Partner at Stage 2 Capital