Route Secures $40M in Series C Funding, Valued at $1.4 Billion

June 27, 2024, 3:35 pm
Route
Route
AppBrandCartDeliveryE-commerceOnlinePlatformProductShippingSoftware
Location: United States, Utah, Lehi
Employees: 201-500
Founded date: 2018
Total raised: $252M
Route, a post-purchase package tracking and protection solution provider based in Lehi, UT, recently closed a $40 million Series C funding round, pushing its valuation to a staggering $1.4 billion. The funding was led by Hanaco VC, with support from JAWS Ventures, Madrona Ventures, and Granger.

Route, under the leadership of CEO Michael Yamartino, has established itself as a key player in the post-purchase experience realm. Offering services like licensed shipping insurance, fast issue resolution, package tracking, carbon neutral shipping, and remarketing, Route caters to over 13,000 brands, including well-known names like Alice + Olivia, BlendJet, and Tom Ford.

In 2023, Route hit the $100 million revenue mark and is well on its way to profitability. The company's recent milestone of protecting over $15 billion worth of merchandise further solidifies its position in the ecommerce market.

With consumers increasingly demanding transparency and reliability in their online purchases, Route's offerings have become essential for brands looking to enhance customer satisfaction and loyalty. The company's focus on post-purchase experiences has proven to be a game-changer, with customers engaging with the platform over 10 times a month on average.

Route's commitment to excellence and innovation has garnered praise from investors and industry experts alike. The company's unique approach to package protection, backed by legitimate insurance policies, sets it apart from competitors and ensures peace of mind for both merchants and customers.

As Route continues to expand its solutions and carve out a profitable path, its impact on the ecommerce landscape is undeniable. With a strong management team, rapid growth trajectory, and unwavering dedication to customer satisfaction, Route is poised to lead the way in reshaping the post-purchase experience for online shoppers worldwide.