LunchTable Revolutionizes Fan Engagement in Sports

June 27, 2024, 9:34 pm
LunchTable
LunchTable
AdTechBrandFanPlatformScience
Total raised: $2.4M
LunchTable, formerly known as Inphlu, has secured a hefty $2.4 million in seed funding to transform the way fans interact with sports teams. Led by JumpStart Ventures, with support from Cintrifuse Capital, Black Tech Nation Ventures, South Loop Ventures, Ohio Gateway Tech Fund, Kobol Fund, and angel investors, this funding will propel LunchTable into a new era of fan engagement.

With a strategic rebranding to LunchTable, the company aims to create a sense of community and shared passion among fans. The name evokes images of watercooler conversations and friendly banter, where fans gather to celebrate their love for the game. This rebranding signifies LunchTable's dedication to fostering deeper connections between fans and sports teams, transforming passive spectators into vocal supporters on social media.

The infusion of capital will fuel the expansion of the sales and marketing team, the refinement of the platform, and the development of a robust customer support infrastructure. Following successful pilot partnerships with the Cincinnati Reds, FC Cincinnati, the University of Toledo, and the University of Cincinnati, LunchTable is gearing up for commercial launch within the next six months.

By leveraging gamification, exclusive content, and two-way interaction, LunchTable offers brands a powerful platform to engage with highly passionate audiences. Sponsors can benefit from targeted exposure, reaching specific audiences within the fan base. The platform also encourages authentic fan advocacy, where fans become brand ambassadors, promoting products they love in the context of their team spirit. Additionally, LunchTable provides valuable data insights to teams, offering information on fan demographics, avidity, and preferences to tailor messaging and promotions for maximum impact.

LunchTable's mission is clear: to empower sports teams to create a thriving online community of passionate fans. Through their innovative approach to fan engagement, LunchTable aims to drive brand awareness, engagement, and valuable data insights for teams and commercial brands alike. With this significant funding round, LunchTable is poised to revolutionize the way fans interact with their favorite teams, creating a more interactive and engaging fan experience.

In a world where fan engagement is key to a team's success, LunchTable stands out as a game-changer in the sports industry. With their unique approach to fostering connections between fans and teams, LunchTable is set to transform the way fans experience and interact with sports. Get ready to join the conversation at the LunchTable and be a part of the future of fan engagement in sports.