Flam's AI-Powered MR Platform Secures Funding for Global Expansion

June 25, 2024, 3:35 am
Flam
Flam
Total raised: $4.55M
In a groundbreaking move, Flam, a San Francisco-based premier AI-driven mixed reality (MR) publishing platform, recently announced the successful completion of a pre-Series A funding round, raising an impressive $4.5 million. This significant investment, backed by Turbostart, Twin Ventures, Alphatron Capital, angel investors, and family offices, marks a pivotal moment in Flam's journey towards global expansion.

Led by the visionary CEO, Mr. Shourya Agarwal, Flam is at the forefront of revolutionizing the marketing landscape by offering interactive MR content that can be accessed through mobile cameras. This innovative technology enhances traditional print, out-of-home (OOH), TV, and digital advertisements, transforming them into engaging and immersive experiences for consumers. Already boasting an impressive roster of global brands such as Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor, Flam is setting new standards in the industry.

Speaking about the recent funding round, Shourya Agarwal expressed his excitement about the future of MR experiences, stating, "Content has been evolving over decades and is now transitioning into MR experiences. Our platform is dedicated to making MR accessible to the masses. Following the viral success of Britannia's MR ad featuring Ranveer Singh, we've attracted interest from hundreds of global brands. Just like video ads, MR will become a permanent fixture in the brand's marketing strategies worldwide."

With plans to accelerate its expansion into key international markets such as North America, Europe, and the MENA region, Flam is poised for rapid growth and global reach. The platform's advanced AI-driven features, seamless content publishing capabilities, and comprehensive analytics for marketers set it apart as a game-changer in the industry.

The recent funding round saw participation from notable investors such as Inventus Capital Partners, SVQ, and 9Unicorns, further solidifying Flam's position as a leader in the MR publishing space. The platform's commitment to scalability and user experience, coupled with its device-agnostic approach, positions it as a key player in the evolving landscape of digital marketing.

As Flam continues to push boundaries and redefine the way brands engage with consumers through MR technology, the future looks bright for this innovative platform. With a focus on delivering immersive and engaging experiences, Flam is set to become a driving force in shaping the future of marketing strategies worldwide.