SaleSqueze Revolutionizes Sales with $1.5M Seed Funding

A Slovenian startup, SaleSqueze, is shaking up the sales game with a $1.5 million seed funding round. Led by Underline Ventures, this investment aims to transform how complex manufacturing products are sold. SaleSqueze's innovative approach focuses on creating a seamless, automated lead-to-order process for businesses selling complex products like home and garden equipment, tiny houses, and RVs. By integrating AI-powered visualization and sales intelligence, SaleSqueze aims to provide a "Tesla-like" experience in the manufacturing industry. With a self-service model for customers, SaleSqueze is streamlining and automating the sales process, reducing overheads, facilitating custom orders, and helping businesses grow faster and more efficiently. CEO Leon Panjtar envisions making digital sales accessible to any company selling complex products, similar to how Shopify revolutionized standard products and Tesla transformed the car industry. SaleSqueze's Visual CPQ platform simplifies sales for small to medium-sized businesses, offering a drag-and-drop configurator builder that eliminates the need for coding or design skills. Clients using the platform have seen impressive ROI in as little as three months, with up to 3x more leads, 40% more sales, and 90% less admin work. With buyers increasingly moving online, SaleSqueze's product is poised to make a significant impact in the global manufacturing sector. Underline Ventures' General Partner, Bogdan Iordache, is excited to support SaleSqueze's mission to simplify B2B sales of complex products with a visual, digital experience. SaleSqueze's innovative approach is set to revolutionize the sales landscape, making selling complex products as easy and efficient as possible.