SHEIN's Circular Fashion Revolution
June 7, 2024, 3:45 pm
Location: Singapore,
Employees: 10001+
Founded date: 2012
SHEIN, the global online fashion powerhouse, is making waves with the launch of its SHEIN Exchange resale platform in Europe and the UK. This innovative platform allows customers to buy and sell previously owned SHEIN products, promoting sustainability and circular fashion practices.
The first phase of the SHEIN Exchange launch will kick off in France, with plans to expand to the UK and Germany in subsequent phases. This move is a strategic step towards creating a more sustainable fashion ecosystem, one where pre-loved items find new homes and reduce waste.
With a user-friendly interface integrated into the existing SHEIN app, the SHEIN Exchange feature streamlines the product resale process. Customers can easily list their previous purchases for sale with just a click of a button, while also being able to search and filter through pre-loved styles to find their next fashion treasure.
Following the successful launch of the resale platform in the U.S in 2022, SHEIN has seen a surge in new users and listings. Over 4.2 million new users joined the SHEIN Exchange platform in 2023, with a staggering 115,000 pre-owned items listed for sale by unique sellers. This growth is a testament to the increasing demand for sustainable fashion options.
Caitrin Watson, SHEIN's Director of Sustainability, emphasized the brand's commitment to circular practices and environmental responsibility. By incorporating recycled materials and extending the lifecycle of products, SHEIN is paving the way for a more sustainable future in the fashion industry.
The studies conducted in 2023 revealed a strong consumer desire to engage in circular fashion practices, with clothing donation and online peer-to-peer resale emerging as top choices. Nearly half of respondents from various countries expressed a motivation to buy second-hand clothing online, driven by a shared commitment to sustainability and circular fashion principles.
As SHEIN extends its SHEIN Exchange platform into new markets, the brand remains dedicated to gathering user feedback and enhancing the overall user experience. By providing more opportunities for customers to participate in the circular economy, SHEIN is empowering its global community to make conscious fashion choices and reduce their environmental impact.
In a world where fast fashion dominates, SHEIN's circular fashion revolution is a breath of fresh air. By promoting the resale of pre-loved items and encouraging sustainable practices, SHEIN is leading the charge towards a more eco-friendly and ethical fashion industry.
The first phase of the SHEIN Exchange launch will kick off in France, with plans to expand to the UK and Germany in subsequent phases. This move is a strategic step towards creating a more sustainable fashion ecosystem, one where pre-loved items find new homes and reduce waste.
With a user-friendly interface integrated into the existing SHEIN app, the SHEIN Exchange feature streamlines the product resale process. Customers can easily list their previous purchases for sale with just a click of a button, while also being able to search and filter through pre-loved styles to find their next fashion treasure.
Following the successful launch of the resale platform in the U.S in 2022, SHEIN has seen a surge in new users and listings. Over 4.2 million new users joined the SHEIN Exchange platform in 2023, with a staggering 115,000 pre-owned items listed for sale by unique sellers. This growth is a testament to the increasing demand for sustainable fashion options.
Caitrin Watson, SHEIN's Director of Sustainability, emphasized the brand's commitment to circular practices and environmental responsibility. By incorporating recycled materials and extending the lifecycle of products, SHEIN is paving the way for a more sustainable future in the fashion industry.
The studies conducted in 2023 revealed a strong consumer desire to engage in circular fashion practices, with clothing donation and online peer-to-peer resale emerging as top choices. Nearly half of respondents from various countries expressed a motivation to buy second-hand clothing online, driven by a shared commitment to sustainability and circular fashion principles.
As SHEIN extends its SHEIN Exchange platform into new markets, the brand remains dedicated to gathering user feedback and enhancing the overall user experience. By providing more opportunities for customers to participate in the circular economy, SHEIN is empowering its global community to make conscious fashion choices and reduce their environmental impact.
In a world where fast fashion dominates, SHEIN's circular fashion revolution is a breath of fresh air. By promoting the resale of pre-loved items and encouraging sustainable practices, SHEIN is leading the charge towards a more eco-friendly and ethical fashion industry.