Lovesac's Comfort Campaign Wins Big at the 45th Annual Telly Awards
June 7, 2024, 9:47 am
Location: United States, Louisiana, Metairie
A look at Lovesac's record-breaking success at the Telly Awards with their 'Rewriting the Rules of Comfort' campaign.
Lovesac, the home furnishing and technology brand, hit the jackpot at the 45th Annual Telly Awards with their 'Rewriting the Rules of Comfort' campaign. Snagging an impressive 3 Gold Telly's, 4 Silver Telly's, and 1 Bronze Telly, Lovesac's campaign was a force to be reckoned with in the categories of Branded Content, Talent Partnerships, Online Commercials, and Social Media.
The campaign, which celebrated Lovesac's 25th Anniversary, featured four celebrity partners - Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. Each celebrity showcased how they 'Rewrite the Rules of Comfort' by incorporating Lovesac products into their spaces in unique and innovative ways. The campaign not only highlighted the individuality and adaptability of Total Comfort but also drove unprecedented product sales for Lovesac.
Shawn Nelson, Lovesac's Founder and CEO, expressed his excitement at the campaign's success, stating, "We hear from our customers all the time about how Lovesac products have changed what comfort means at home with family and friends. This campaign was all about sharing some of those great stories."
The Telly Awards Managing Director, Amanda Needham, praised the caliber of work in this year's submissions, noting the industry's experimentation with new technologies and compelling storytelling. With nearly 13,000 entries from around the world, the Telly Awards Judging Council had their work cut out for them in selecting the winners.
Lovesac's campaign stood out among the competition, showcasing product benefits in unexpected ways that resonated with target audiences and drove home the message of comfort and innovation. The brand's commitment to disrupting the furniture category was evident in the success of their campaign, which captured the hearts and wallets of consumers.
As a technology-driven company, Lovesac continues to push the boundaries of comfort and design with their innovative products like Sactionals, Sacs, and the Sactionals StealthTech Sound + Charge System. With a focus on responsible production and sustainability, Lovesac is not just a furniture company - it's a lifestyle brand that evolves with its customers.
In a world where comfort is king, Lovesac reigns supreme with their 'Rewriting the Rules of Comfort' campaign. As they continue to innovate and inspire, it's clear that Lovesac is not just rewriting the rules - they're setting the standard for comfort and style in the modern home.
For more information about Lovesac and their award-winning products, visit www.lovesac.com.
Lovesac, the home furnishing and technology brand, hit the jackpot at the 45th Annual Telly Awards with their 'Rewriting the Rules of Comfort' campaign. Snagging an impressive 3 Gold Telly's, 4 Silver Telly's, and 1 Bronze Telly, Lovesac's campaign was a force to be reckoned with in the categories of Branded Content, Talent Partnerships, Online Commercials, and Social Media.
The campaign, which celebrated Lovesac's 25th Anniversary, featured four celebrity partners - Travis Barker, Brandy, Shaun White, and Haley Lu Richardson. Each celebrity showcased how they 'Rewrite the Rules of Comfort' by incorporating Lovesac products into their spaces in unique and innovative ways. The campaign not only highlighted the individuality and adaptability of Total Comfort but also drove unprecedented product sales for Lovesac.
Shawn Nelson, Lovesac's Founder and CEO, expressed his excitement at the campaign's success, stating, "We hear from our customers all the time about how Lovesac products have changed what comfort means at home with family and friends. This campaign was all about sharing some of those great stories."
The Telly Awards Managing Director, Amanda Needham, praised the caliber of work in this year's submissions, noting the industry's experimentation with new technologies and compelling storytelling. With nearly 13,000 entries from around the world, the Telly Awards Judging Council had their work cut out for them in selecting the winners.
Lovesac's campaign stood out among the competition, showcasing product benefits in unexpected ways that resonated with target audiences and drove home the message of comfort and innovation. The brand's commitment to disrupting the furniture category was evident in the success of their campaign, which captured the hearts and wallets of consumers.
As a technology-driven company, Lovesac continues to push the boundaries of comfort and design with their innovative products like Sactionals, Sacs, and the Sactionals StealthTech Sound + Charge System. With a focus on responsible production and sustainability, Lovesac is not just a furniture company - it's a lifestyle brand that evolves with its customers.
In a world where comfort is king, Lovesac reigns supreme with their 'Rewriting the Rules of Comfort' campaign. As they continue to innovate and inspire, it's clear that Lovesac is not just rewriting the rules - they're setting the standard for comfort and style in the modern home.
For more information about Lovesac and their award-winning products, visit www.lovesac.com.