Ascenda's Strategic Move: Josh Berwitz Takes the Helm as Chief Commercial Officer
June 7, 2024, 3:41 pm
In a bold strategic move, Ascenda, the renowned global premium rewards network, has announced the appointment of Josh Berwitz as its new Chief Commercial Officer (CCO). This decision marks a pivotal moment for the company as it aims to drive substantial growth for financial institutions and merchants on a global scale. Berwitz, a seasoned professional with a distinguished background in payments and loyalty, brings a wealth of experience to his new role at Ascenda.
Having spent 24 years at American Express, Berwitz has a proven track record of delivering exceptional results across various sectors, including consumer cards, business cards, and merchant loyalty programs. His expertise in cultivating strong relationships with strategic partners such as Delta and Marriott, as well as his success in managing the Membership Rewards partnerships portfolio, positions him as a valuable asset to Ascenda's executive team.
Prior to joining Ascenda, Berwitz served as the US President and Chief Growth Officer at Prezzee, an international e-gift card company. His passion for creating loyalty propositions that generate meaningful value aligns perfectly with Ascenda's mission to revolutionize customer engagement through a global rewards ecosystem.
In a statement, Berwitz expressed his excitement about joining Ascenda, emphasizing the company's innovative approach and commitment to delivering exceptional results. CEO Kyle Armstrong echoed this sentiment, welcoming Berwitz's leadership style and deep domain expertise. With Berwitz at the helm, Ascenda is poised to accelerate customer acquisition, increase usage, and drive retention through personalized rewards propositions.
Ascenda's best-in-class customer engagement platform, coupled with its unique global network of premium content, sets the stage for Berwitz to lead the company towards achieving its ambitious goals. As Ascenda continues to pave the way in the financial services industry, Berwitz's appointment as CCO signals a new chapter of growth and innovation for the company.
Having spent 24 years at American Express, Berwitz has a proven track record of delivering exceptional results across various sectors, including consumer cards, business cards, and merchant loyalty programs. His expertise in cultivating strong relationships with strategic partners such as Delta and Marriott, as well as his success in managing the Membership Rewards partnerships portfolio, positions him as a valuable asset to Ascenda's executive team.
Prior to joining Ascenda, Berwitz served as the US President and Chief Growth Officer at Prezzee, an international e-gift card company. His passion for creating loyalty propositions that generate meaningful value aligns perfectly with Ascenda's mission to revolutionize customer engagement through a global rewards ecosystem.
In a statement, Berwitz expressed his excitement about joining Ascenda, emphasizing the company's innovative approach and commitment to delivering exceptional results. CEO Kyle Armstrong echoed this sentiment, welcoming Berwitz's leadership style and deep domain expertise. With Berwitz at the helm, Ascenda is poised to accelerate customer acquisition, increase usage, and drive retention through personalized rewards propositions.
Ascenda's best-in-class customer engagement platform, coupled with its unique global network of premium content, sets the stage for Berwitz to lead the company towards achieving its ambitious goals. As Ascenda continues to pave the way in the financial services industry, Berwitz's appointment as CCO signals a new chapter of growth and innovation for the company.