Maruti Suzuki's Green Revolution: Biogas Plants and Dream Edition Cars
June 6, 2024, 3:36 pm
Location: India, Delhi, New Delhi
Employees: 10001+
Founded date: 1983
Total raised: $53.97M
Maruti Suzuki India (MSIL) is making waves in the automotive industry with its recent initiatives. From launching a pilot Biogas plant in Manesar to introducing 'Dream Edition' cars and reducing AGS prices, the company is paving the way for a greener and more affordable future.
In a bold move towards sustainability, MSIL has invested Rs 4.50 billion in a pilot Biogas plant at its Manesar facility. This plant aims to convert in-house food waste and Napier grass into biogas, aligning with the Ministry of New and Renewable Energy's "Waste to Energy" program. By investing in renewable energy initiatives like solar power and biogas, MSIL is taking significant steps towards environmental sustainability.
On the other hand, MSIL is also shaking up the market with the launch of 'Dream Edition' cars - Alto K10, S-Presso, and Celerio. Priced at Rs 4.99 lakh (ex-showroom), these special edition cars come packed with features like reverse parking sensors, a camera, and an infotainment system. By offering these limited edition cars at an attractive price point, MSIL aims to boost sales in the mini segment.
The decision to reduce AGS prices by Rs 5,000 across all models further demonstrates MSIL's commitment to making their vehicles more accessible to customers. With the rising costs of vehicles due to new regulations and stagnant household incomes post-Covid, MSIL is taking a proactive approach to address the affordability issue.
Overall, Maruti Suzuki's dual strategy of investing in green initiatives like biogas plants and offering attractive deals on 'Dream Edition' cars showcases their dedication to sustainability and customer satisfaction. As the automotive industry continues to evolve, MSIL is setting a new standard for innovation and environmental responsibility.
In a bold move towards sustainability, MSIL has invested Rs 4.50 billion in a pilot Biogas plant at its Manesar facility. This plant aims to convert in-house food waste and Napier grass into biogas, aligning with the Ministry of New and Renewable Energy's "Waste to Energy" program. By investing in renewable energy initiatives like solar power and biogas, MSIL is taking significant steps towards environmental sustainability.
On the other hand, MSIL is also shaking up the market with the launch of 'Dream Edition' cars - Alto K10, S-Presso, and Celerio. Priced at Rs 4.99 lakh (ex-showroom), these special edition cars come packed with features like reverse parking sensors, a camera, and an infotainment system. By offering these limited edition cars at an attractive price point, MSIL aims to boost sales in the mini segment.
The decision to reduce AGS prices by Rs 5,000 across all models further demonstrates MSIL's commitment to making their vehicles more accessible to customers. With the rising costs of vehicles due to new regulations and stagnant household incomes post-Covid, MSIL is taking a proactive approach to address the affordability issue.
Overall, Maruti Suzuki's dual strategy of investing in green initiatives like biogas plants and offering attractive deals on 'Dream Edition' cars showcases their dedication to sustainability and customer satisfaction. As the automotive industry continues to evolve, MSIL is setting a new standard for innovation and environmental responsibility.