Spreading Optimism: LG's Global Campaign to Brighten Social Media Feeds
June 1, 2024, 9:34 am
Location: United States, California, Santa Monica
Employees: 5001-10000
Founded date: 2016
Total raised: $300K
Location: United States, California, San Bruno
Employees: 10001+
Founded date: 2005
Total raised: $101.45M
In a world where social media has become a dominant force in shaping our daily lives, LG Electronics has taken a bold step to launch a global campaign titled 'Optimism your feed'. This initiative aims to inject a dose of positivity into the often tumultuous landscape of social media by encouraging users to actively engage with uplifting and inspiring content on their feeds.
The campaign, spearheaded by LG, underscores the brand's commitment to championing optimism and creating positive changes in people's lives. Kim Hyo-eun, vice president and head of LG's Brand Management Division, emphasizes the importance of fostering hope and enhancing customer experiences in the digital age. With a focus on the mantra of 'Life's Good', LG seeks to instill a sense of optimism and resilience in its global audience.
A recent survey commissioned by LG sheds light on the dual nature of social media as both a source of entertainment and anxiety for users. The survey reveals that a significant portion of respondents report a prevalence of negative content on their social media feeds, leading to increased feelings of anxiety and unhappiness. This trend underscores the need for a shift towards more positive and uplifting content in the digital sphere.
The 'Optimism your feed' playlist, curated in collaboration with renowned global influencers such as Tina Choi, Victoria Browne, and Josh Harmon, offers a collection of short-form videos spanning motivational and feel-good content. By engaging with this curated playlist, users have the opportunity to retrain their algorithm to prioritize optimistic posts, thereby fostering a more balanced and uplifting online experience.
LG's partnership with social media experts, including Professor Casey Fiesler, underscores the brand's commitment to promoting digital literacy and awareness of how algorithms influence online experiences. Fiesler highlights the role of recommendation algorithms in shaping our social media feeds and emphasizes the power of conscious engagement with optimistic content to influence algorithmic predictions.
Victoria Browne, a global influencer and TEDx Talk speaker, emphasizes the impact of algorithms on mental health and the importance of promoting positivity in online spaces. Through the 'Optimism your feed' campaign, Browne encourages users to leverage the curated playlist as a tool to foster connection, positivity, and support in the digital realm.
The 'Optimism your feed' playlist is currently available on LG's global TikTok and YouTube channels, with plans to expand to other social media platforms through collaborations with influencers worldwide. By actively engaging with this curated content, users have the opportunity to reshape their online experiences and contribute to a more optimistic and balanced digital landscape.
In a world where social media algorithms wield significant influence over the content we consume, LG's 'Optimism your feed' campaign serves as a beacon of hope, encouraging users to prioritize positivity, connection, and happiness in their online interactions. Through conscious engagement with uplifting content, users can play a pivotal role in reshaping their digital experiences and fostering a more optimistic online community.
The campaign, spearheaded by LG, underscores the brand's commitment to championing optimism and creating positive changes in people's lives. Kim Hyo-eun, vice president and head of LG's Brand Management Division, emphasizes the importance of fostering hope and enhancing customer experiences in the digital age. With a focus on the mantra of 'Life's Good', LG seeks to instill a sense of optimism and resilience in its global audience.
A recent survey commissioned by LG sheds light on the dual nature of social media as both a source of entertainment and anxiety for users. The survey reveals that a significant portion of respondents report a prevalence of negative content on their social media feeds, leading to increased feelings of anxiety and unhappiness. This trend underscores the need for a shift towards more positive and uplifting content in the digital sphere.
The 'Optimism your feed' playlist, curated in collaboration with renowned global influencers such as Tina Choi, Victoria Browne, and Josh Harmon, offers a collection of short-form videos spanning motivational and feel-good content. By engaging with this curated playlist, users have the opportunity to retrain their algorithm to prioritize optimistic posts, thereby fostering a more balanced and uplifting online experience.
LG's partnership with social media experts, including Professor Casey Fiesler, underscores the brand's commitment to promoting digital literacy and awareness of how algorithms influence online experiences. Fiesler highlights the role of recommendation algorithms in shaping our social media feeds and emphasizes the power of conscious engagement with optimistic content to influence algorithmic predictions.
Victoria Browne, a global influencer and TEDx Talk speaker, emphasizes the impact of algorithms on mental health and the importance of promoting positivity in online spaces. Through the 'Optimism your feed' campaign, Browne encourages users to leverage the curated playlist as a tool to foster connection, positivity, and support in the digital realm.
The 'Optimism your feed' playlist is currently available on LG's global TikTok and YouTube channels, with plans to expand to other social media platforms through collaborations with influencers worldwide. By actively engaging with this curated content, users have the opportunity to reshape their online experiences and contribute to a more optimistic and balanced digital landscape.
In a world where social media algorithms wield significant influence over the content we consume, LG's 'Optimism your feed' campaign serves as a beacon of hope, encouraging users to prioritize positivity, connection, and happiness in their online interactions. Through conscious engagement with uplifting content, users can play a pivotal role in reshaping their digital experiences and fostering a more optimistic online community.