LG's 'Optimism Your Feed' Campaign: A Beacon of Positivity in the Social Media Landscape
June 1, 2024, 9:34 am
Location: United States, California, San Bruno
Employees: 10001+
Founded date: 2005
Total raised: $101.45M
Location: United States, California, Santa Monica
Employees: 5001-10000
Founded date: 2016
Total raised: $300K
In a world where social media has become both a source of entertainment and anxiety, LG Electronics has taken a bold step with the launch of its global campaign, 'Optimism Your Feed.' This innovative initiative aims to inject a dose of positivity into users' social media experiences by encouraging them to actively engage with uplifting and inspiring content on their feeds.
The campaign, spearheaded by LG's Brand Management Division Vice President, Kim Hyo-eun, underscores the brand's commitment to championing optimism and creating positive changes in people's lives. With a focus on a human-centric approach in the AI era, LG remains steadfast in its promise of 'Life's Good,' striving to enhance customers' lives and foster hope for a brighter future.
A recent global survey commissioned by LG revealed that social media feeds are often inundated with negative content, leading to increased anxiety and unhappiness among users. The survey highlighted the need for a shift towards more positive and uplifting content on social media platforms. This insight served as the foundation for the creation of the 'Optimism Your Feed' playlist, a curated selection of original content designed to promote optimism and balance in users' feeds.
Collaborating with renowned global influencers such as Tina Choi, Victoria Browne, and Josh Harmon, LG's playlist features over 20 short-form videos spanning from motivational to feel-good content. Additionally, the brand has enlisted the expertise of social media experts, including Professor Casey Fiesler, to guide users on navigating algorithms and promoting positive engagement online.
Professor Fiesler emphasized the role of recommendation algorithms in shaping users' online experiences, noting that conscious engagement with optimistic content can lead to a more positive digital environment. Influencer Victoria Browne echoed this sentiment, highlighting the impact of algorithms on mental health and advocating for the use of the 'Optimism Your Feed' playlist as a tool to retrain algorithms and foster positivity in all aspects of life.
The 'Optimism Your Feed' playlist is currently available on LG's global TikTok and YouTube channels, with plans to expand to other social media platforms through collaborations with influencers worldwide. By empowering users to curate their online experiences with optimism and positivity, LG's campaign aims to create a more uplifting and balanced social media landscape for all.
As social media continues to play an integral role in our daily lives, LG's 'Optimism Your Feed' campaign serves as a beacon of hope, encouraging users to embrace a more optimistic outlook and cultivate a digital environment filled with positivity and connection. Through conscious engagement and a commitment to promoting uplifting content, users can reshape their online experiences and pave the way for a brighter, more optimistic future in the digital realm.
The campaign, spearheaded by LG's Brand Management Division Vice President, Kim Hyo-eun, underscores the brand's commitment to championing optimism and creating positive changes in people's lives. With a focus on a human-centric approach in the AI era, LG remains steadfast in its promise of 'Life's Good,' striving to enhance customers' lives and foster hope for a brighter future.
A recent global survey commissioned by LG revealed that social media feeds are often inundated with negative content, leading to increased anxiety and unhappiness among users. The survey highlighted the need for a shift towards more positive and uplifting content on social media platforms. This insight served as the foundation for the creation of the 'Optimism Your Feed' playlist, a curated selection of original content designed to promote optimism and balance in users' feeds.
Collaborating with renowned global influencers such as Tina Choi, Victoria Browne, and Josh Harmon, LG's playlist features over 20 short-form videos spanning from motivational to feel-good content. Additionally, the brand has enlisted the expertise of social media experts, including Professor Casey Fiesler, to guide users on navigating algorithms and promoting positive engagement online.
Professor Fiesler emphasized the role of recommendation algorithms in shaping users' online experiences, noting that conscious engagement with optimistic content can lead to a more positive digital environment. Influencer Victoria Browne echoed this sentiment, highlighting the impact of algorithms on mental health and advocating for the use of the 'Optimism Your Feed' playlist as a tool to retrain algorithms and foster positivity in all aspects of life.
The 'Optimism Your Feed' playlist is currently available on LG's global TikTok and YouTube channels, with plans to expand to other social media platforms through collaborations with influencers worldwide. By empowering users to curate their online experiences with optimism and positivity, LG's campaign aims to create a more uplifting and balanced social media landscape for all.
As social media continues to play an integral role in our daily lives, LG's 'Optimism Your Feed' campaign serves as a beacon of hope, encouraging users to embrace a more optimistic outlook and cultivate a digital environment filled with positivity and connection. Through conscious engagement and a commitment to promoting uplifting content, users can reshape their online experiences and pave the way for a brighter, more optimistic future in the digital realm.