Braavo Capital Secures $35 Million to Drive Web2App Subscriber Growth

Braavo Capital, a leading provider of non-dilutive financing for consumer subscription apps, has successfully closed a $5 million Series B funding round. This round was led by existing investors and accompanied by a new $30 million debt fund with Upper90. The company aims to use these funds to accelerate its growth and partnerships with top-tier brands. Braavo, founded in 2015, has emerged as a global leader in financing solutions for app businesses, facilitating over $1 billion in financing since its inception. With offices across North America and a European hub in Warsaw, Poland, Braavo is committed to empowering the subscription app economy. CEO Mark Loranger expressed excitement about the new round of equity, which will fuel Braavo Growth Ventures, an initiative focused on fostering innovation in the consumer subscription market. The company's extensive experience and relationships in the market position them well for this new venture. Braavo's Growth Ventures division is dedicated to strategic partnerships with app businesses to drive subscriber growth through web monetization. This initiative aims to help subscription app businesses transition to web2app, a move that can be daunting and costly for many. Upper90, a credit partner, has been impressed with Braavo's disciplined approach to underwriting and customer acquisition, and looks forward to continuing their partnership in Braavo's next phase of growth. Beyond web2app, Braavo envisions a broader investment strategy for Growth Ventures, aiming to forge deeper partnerships with successful portfolio companies over time. The Growth Ventures team is inviting new app partners to join its latest cohort until June 30, 2024. Braavo Capital's technology-driven financing platform has supported over 8,000 apps and cemented its position as the premier funding partner for successful app businesses worldwide.