The Flam Phenomenon: A Game-Changer in Mixed Reality Publishing
May 28, 2024, 9:30 pm

Location: India, Karnataka, Bengaluru
Employees: 51-200
Founded date: 2021
Total raised: $8.07M
Flam, a cutting-edge AI-powered mixed reality publishing platform, has recently made waves in the tech world by securing a substantial $4.5 million in pre-Series A funding. Spearheaded by prominent investors such as TurboStart, Twin Ventures, and Alphatron Capital, along with a host of angel investors and family offices, Flam is poised to revolutionize the marketing landscape with its innovative approach to mixed reality experiences.
Founded by the visionary Shourya Agarwal, Flam is at the forefront of a new era in content creation, where traditional advertising is transformed into interactive and immersive experiences for consumers. With a client roster that includes industry giants like Britannia, Netflix, and Wargaming, Flam has already proven its ability to captivate audiences and drive engagement through its advanced AI-driven capabilities.
One of Flam's key strengths lies in its ability to make mixed reality accessible to the masses. By leveraging mobile cameras, Flam eliminates the need for cumbersome headsets or app downloads, allowing users to seamlessly interact with MR content with just a simple link. This user-friendly approach has attracted interest from hundreds of global brands across various industries, signaling a shift towards the widespread adoption of mixed reality in marketing strategies worldwide.
The platform's MR technology is versatile and adaptable, capable of transforming content on print, out-of-home advertising, television, and digital advertisements into captivating experiences that resonate with consumers. Through features like image recognition and image and ground tracking powered by AI algorithms, Flam enables brands to create and deploy MR content instantly, driving deeper engagement and providing comprehensive analytics for marketers.
With Flam's rapid expansion plans into North America, Europe, and the MENA region, the company is poised to become a dominant player in the mixed reality publishing space. By offering a device-agnostic platform that operates seamlessly on both Android and iOS mobile devices, Flam is democratizing access to MR technology and empowering brands to connect with their audiences in new and innovative ways.
In a world where traditional advertising is becoming increasingly saturated and ineffective, Flam offers a fresh and exciting alternative that promises to captivate and engage consumers like never before. As the company continues to attract attention and accolades from industry leaders and investors alike, Flam is well-positioned to lead the charge towards a future where mixed reality is not just a novelty, but a fundamental part of every brand's marketing strategy.
Founded by the visionary Shourya Agarwal, Flam is at the forefront of a new era in content creation, where traditional advertising is transformed into interactive and immersive experiences for consumers. With a client roster that includes industry giants like Britannia, Netflix, and Wargaming, Flam has already proven its ability to captivate audiences and drive engagement through its advanced AI-driven capabilities.
One of Flam's key strengths lies in its ability to make mixed reality accessible to the masses. By leveraging mobile cameras, Flam eliminates the need for cumbersome headsets or app downloads, allowing users to seamlessly interact with MR content with just a simple link. This user-friendly approach has attracted interest from hundreds of global brands across various industries, signaling a shift towards the widespread adoption of mixed reality in marketing strategies worldwide.
The platform's MR technology is versatile and adaptable, capable of transforming content on print, out-of-home advertising, television, and digital advertisements into captivating experiences that resonate with consumers. Through features like image recognition and image and ground tracking powered by AI algorithms, Flam enables brands to create and deploy MR content instantly, driving deeper engagement and providing comprehensive analytics for marketers.
With Flam's rapid expansion plans into North America, Europe, and the MENA region, the company is poised to become a dominant player in the mixed reality publishing space. By offering a device-agnostic platform that operates seamlessly on both Android and iOS mobile devices, Flam is democratizing access to MR technology and empowering brands to connect with their audiences in new and innovative ways.
In a world where traditional advertising is becoming increasingly saturated and ineffective, Flam offers a fresh and exciting alternative that promises to captivate and engage consumers like never before. As the company continues to attract attention and accolades from industry leaders and investors alike, Flam is well-positioned to lead the charge towards a future where mixed reality is not just a novelty, but a fundamental part of every brand's marketing strategy.