Behavio: A Game-Changer in Brand Measurement Technology
May 21, 2024, 3:34 pm
In the bustling city of Prague, a company called Behavio is making waves in the world of brand measurement technology. Recently, Behavio secured a substantial €2.25M in late Seed funding from the esteemed Airbridge Equity Partners, marking a significant milestone in their journey towards innovation and growth.
Led by the visionary CEO Jiri Boudal, Behavio is not just another tech company; it is a beacon of change in the brand and advertising industry. Since its inception in 2022 and 2023, Behavio has been at the forefront of providing cutting-edge tracking and ad testing tools that are now utilized by marketers across 13 countries in Europe, America, and Asia.
What sets Behavio apart is its commitment to delivering actionable insights that resonate with brands and agencies worldwide. With over 400 consumer brands and agencies as partners, including industry giants like T-Mobile, LEGO, and Publicis, Behavio has established itself as a trusted ally in the marketing realm.
But Behavio's success doesn't stop there. The company has also garnered the support of prominent global marketers, such as Radim Svoboda, the former President at McCann Worldgroup, NYC, and a key architect of Samsung's global strategy. With luminaries like Svoboda on board as executive advisors, Behavio is well-positioned to continue its upward trajectory in the industry.
According to Jiri Boudal, Behavio's co-founder and CEO, the company's mission is clear: to empower marketers to create resonant brand marketing strategies that drive tangible business results. In a world where traditional, project-based research can leave brands drowning in endless presentations with few actionable takeaways, Behavio offers a refreshing alternative.
Behavio's user-friendly dashboards provide real-time insights into what's working and what needs adjustment, whether it's specific ads or the overall health of a brand. This approach has resonated with customers, who appreciate Behavio's accuracy, speed, ease of integration, and actionable insights—all at a competitive price point.
Rick van Boekel, co-founder and partner at Airbridge Equity Partners, expressed his belief in Behavio's vision to reshape the advertising landscape by making it more effective and actionable. The investment in Behavio is not just a financial decision for Airbridge Equity Partners; it's a testament to their confidence in Behavio's ability to drive meaningful change in the industry.
Looking ahead, Behavio has ambitious plans to further enhance its platform using AI technology. By leveraging AI for data accuracy and implementing an AI chatbot to highlight key insights, Behavio aims to provide even more value to its customers and stay ahead of the curve in a rapidly evolving market.
With a total of €3.5M in funding from notable investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and angel investors like ex-Emplifi Nik Pantovic, Behavio is well-positioned for continued success and growth. As Behavio continues to disrupt the status quo in brand measurement technology, the future looks bright for this rising star in the industry.
Led by the visionary CEO Jiri Boudal, Behavio is not just another tech company; it is a beacon of change in the brand and advertising industry. Since its inception in 2022 and 2023, Behavio has been at the forefront of providing cutting-edge tracking and ad testing tools that are now utilized by marketers across 13 countries in Europe, America, and Asia.
What sets Behavio apart is its commitment to delivering actionable insights that resonate with brands and agencies worldwide. With over 400 consumer brands and agencies as partners, including industry giants like T-Mobile, LEGO, and Publicis, Behavio has established itself as a trusted ally in the marketing realm.
But Behavio's success doesn't stop there. The company has also garnered the support of prominent global marketers, such as Radim Svoboda, the former President at McCann Worldgroup, NYC, and a key architect of Samsung's global strategy. With luminaries like Svoboda on board as executive advisors, Behavio is well-positioned to continue its upward trajectory in the industry.
According to Jiri Boudal, Behavio's co-founder and CEO, the company's mission is clear: to empower marketers to create resonant brand marketing strategies that drive tangible business results. In a world where traditional, project-based research can leave brands drowning in endless presentations with few actionable takeaways, Behavio offers a refreshing alternative.
Behavio's user-friendly dashboards provide real-time insights into what's working and what needs adjustment, whether it's specific ads or the overall health of a brand. This approach has resonated with customers, who appreciate Behavio's accuracy, speed, ease of integration, and actionable insights—all at a competitive price point.
Rick van Boekel, co-founder and partner at Airbridge Equity Partners, expressed his belief in Behavio's vision to reshape the advertising landscape by making it more effective and actionable. The investment in Behavio is not just a financial decision for Airbridge Equity Partners; it's a testament to their confidence in Behavio's ability to drive meaningful change in the industry.
Looking ahead, Behavio has ambitious plans to further enhance its platform using AI technology. By leveraging AI for data accuracy and implementing an AI chatbot to highlight key insights, Behavio aims to provide even more value to its customers and stay ahead of the curve in a rapidly evolving market.
With a total of €3.5M in funding from notable investors like Airbridge Equity Partners, Presto Ventures, J&T Ventures, and angel investors like ex-Emplifi Nik Pantovic, Behavio is well-positioned for continued success and growth. As Behavio continues to disrupt the status quo in brand measurement technology, the future looks bright for this rising star in the industry.