Fay's $25M Funding Propels Nutrition Therapy Revolution

May 17, 2024, 7:30 am
Fay
InsurTechIT
Employees: 1-10
Total raised: $25M
Fay, a groundbreaking startup based in San Francisco, has emerged from stealth mode with a massive $25 million in funding to revolutionize the way Americans approach nutrition therapy. Founded by the dynamic duo of Sammy Faycurry as CEO and Mark Stefanski as CTO, Fay is on a mission to address the growing food crisis in the nation by increasing access to medical nutrition therapy.

What sets Fay apart is its innovative approach to connecting individuals with Registered Dietitians (RDs) for personalized nutrition counseling, all of which is covered by insurance. This insurance-friendly platform offers virtual or in-person access to the right RD based on each individual's unique goals and circumstances, with most people paying $0 out-of-pocket.

With over half of US adults struggling with diet-related chronic conditions, Fay was founded in 2022 to tackle this critical issue head-on. The founders firmly believe that food is the cornerstone of improved health and are determined to change the way people think and feel about it. The rise of diet-related chronic conditions underscores the urgent need for improved food and health relationships, and Fay is at the forefront of addressing this pressing issue.

One of Fay's key strengths lies in its impressive network of RDs, which is the largest and fastest-growing in the nation. With over 1,000 RDs spread across all 50 states, offering expertise in over 30 specialties, Fay ensures personalized care for everyone. By partnering with major insurers such as United Healthcare, Aetna CVS, and Blue Cross, Fay has made nutrition counseling more accessible than ever, providing coverage for over 100 million Americans.

Moreover, Fay has also forged partnerships with leading companies like Google and Accenture, who offer Fay's services as part of their employee health plans. This allows employees to receive expert guidance at minimal or no cost, further expanding access to quality nutrition counseling.

Fay's overarching mission is to transform the American healthcare system from one that treats people when they are sick to one that acts proactively. Founder and CEO Sammy Faycurry emphasizes the importance of democratizing access to expert care, making life-changing nutrition counseling easily and conveniently available to the majority of Americans. By empowering dietitians to build their private practice with Fay's AI-powered business tools, the platform streamlines insurance reimbursements, marketing, and administrative tasks, benefiting both clinicians and insurance companies.

The recent $25 million funding secured by Fay is a testament to its potential for growth and innovation. The funding, which comes in two parts - a seed round led by General Catalyst and a Series A round led by Forerunner Ventures - will be instrumental in expanding Fay's RD network to over 2,000 providers by 2025. Additionally, the funds will be used to enrich services, including integration with food delivery platforms for individuals facing food insecurity, and to further expand insurance coverage partnerships.

In conclusion, Fay's $25 million funding marks a significant milestone in the company's journey to revolutionize nutrition therapy and address America's food crisis. With a commitment to making nutrition counseling accessible to all, Fay is poised to lead the charge in transforming healthcare and improving overall health outcomes for millions of Americans.