EALYX Revolutionizes Circular Economy in E-Commerce

May 16, 2024, 9:54 am
EALYX
Total raised: $1.08M
EALYX, a European SaaS platform, raises 1 million euros to transform the way consumers trade in used items for new purchases instantly, leading the charge in circular consumption adoption.

EALYX, a game-changer in the e-commerce industry, is paving the way for a circular economy revolution. Founded by Àlex Corbacho, Pol Karaso, and Jaume Benet, the platform allows consumers to trade in their used items and receive instant discounts on new purchases. This innovative approach is the first of its kind in Europe, addressing the pressing issue of electronic waste and textile disposal.

The recent 1 million euro funding round, led by top south European venture capital funds and prominent business angels, will propel EALYX to new heights. With the support of investors like Demium Capital, Archipelago Next, and Ona Capital, the company is poised to accelerate product development and expand its reach internationally.

EALYX's unique technology integrates trade-in as a payment method within e-commerce, providing consumers with immediate discounts when selling their used products. By leveraging existing Buy Now Pay Later solutions, the platform ensures that the estimated trade-in value is deducted from the new purchase before the product is even inspected.

In addition, EALYX plans to integrate multiple buyback partners to make the trade-in process agnostic to product categories. This means that consumers can trade in a variety of items, from electronics to bicycles, to pay for new purchases. The company's vision is to create "the currency of physical things," where used items become a form of payment in the e-commerce landscape.

The circular economy is gaining traction in Europe, but there is still a long way to go. With only 11.5% of processes being circular, there is a pressing need to promote initiatives like EALYX that encourage recycling and reuse effectively. By enabling consumers to trade in their used items for new purchases, EALYX is driving sustainable consumption practices and reducing waste in the e-commerce sector.

As EALYX continues to grow and innovate, the company is well-positioned to lead the circular economy movement in e-commerce. With a focus on sustainability, profitability, and consumer convenience, EALYX is shaping the future of retail and paving the way for a more sustainable and circular economy.