Apple's "Crush" Ad Sparks Backlash
May 11, 2024, 9:35 pm
Location: United States, District of Columbia, Washington
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Location: United States, New Jersey, Jersey City
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Apple's latest iPad Pro ad, titled "Crush," faces public backlash for its metaphorical message of subsuming older technologies. The ad, featuring a hydraulic press machine crushing various objects to reveal the new iPad Pro, has drawn criticism for its perceived anti-tech sentiment. Critics argue that the ad sends a potent, anti-art message and raises concerns about the impact on Apple's reputation. The backlash comes amidst a larger wave of anti-tech sentiment and questions about the company's marketing strategy.
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