Disrupting eCommerce with Intent
May 3, 2024, 9:33 pm
Made With Intent
Total raised: $1.88M
Made With Intent, a Manchester-based startup, recently secured £1.5 million in Seed funding to revolutionize eCommerce optimization. Founded by David Mannheim, the company offers a segmentation platform that helps data-led retailers understand and target customer intent. By focusing on intent metrics, predictive targeting, and tech integrations, Made With Intent enables eCommerce businesses to enhance customer journeys based on actual buying behaviors.
The idea behind Made With Intent stemmed from Mannheim's realization of a critical flaw in online retail strategies. After years of optimizing conversion rates in eCommerce, he recognized that the industry's fixation on conversion metrics was hindering its progress. Mannheim explains, "The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective, and aggregated. This creates a race to the bottom, a numbers game that forgets how people really buy."
By offering retailers a more human-centered, segmented perspective of website performance and a predictive targeting mechanism, Made With Intent has achieved an average revenue uplift of 9.4% compared to generic optimization strategies. The platform collects data through an easy-to-implement script, analyzes 250+ signals from online shoppers, and provides real-time predictive intent metrics. Visitors are automatically segmented based on their journey, momentum, and likelihood to buy, exit, or return in the future.
The Seed funding, led by Mercuri with participation from Portfolio Ventures and Haatch, will support Made With Intent's fully remote team of 15 in their product, marketing, and partnership efforts. With an existing user base in the UK, Denmark, Germany, and the USA, the company aims to onboard 100 global customers within the next two years. Alan Hudson, Founding General Partner at Mercuri, commends Made With Intent for embracing first-principle thinking and leveraging a decade of insights to disrupt the eCommerce market.
In a world where eCommerce often focuses on converting all customers at all times, Made With Intent stands out by helping retailers be appropriate for every customer. By catering to both in-market and future buyers, the company aims to drive long-term success for its clients. With a vision to provide quality solutions to a select group of customers, Made With Intent is poised to make a significant impact on the eCommerce landscape.
As the eCommerce industry continues to evolve, Made With Intent's innovative approach to customer segmentation and predictive targeting is set to redefine how retailers engage with their audience. By prioritizing customer intent over traditional conversion metrics, the company is paving the way for a more personalized and effective eCommerce experience. With the recent funding injection, Made With Intent is well-positioned to expand its reach and solidify its position as a leader in eCommerce optimization.
The idea behind Made With Intent stemmed from Mannheim's realization of a critical flaw in online retail strategies. After years of optimizing conversion rates in eCommerce, he recognized that the industry's fixation on conversion metrics was hindering its progress. Mannheim explains, "The current measures of success are the problem. Metrics like conversion rate, and therefore the actions retailers take to improve them, are short-term, retrospective, and aggregated. This creates a race to the bottom, a numbers game that forgets how people really buy."
By offering retailers a more human-centered, segmented perspective of website performance and a predictive targeting mechanism, Made With Intent has achieved an average revenue uplift of 9.4% compared to generic optimization strategies. The platform collects data through an easy-to-implement script, analyzes 250+ signals from online shoppers, and provides real-time predictive intent metrics. Visitors are automatically segmented based on their journey, momentum, and likelihood to buy, exit, or return in the future.
The Seed funding, led by Mercuri with participation from Portfolio Ventures and Haatch, will support Made With Intent's fully remote team of 15 in their product, marketing, and partnership efforts. With an existing user base in the UK, Denmark, Germany, and the USA, the company aims to onboard 100 global customers within the next two years. Alan Hudson, Founding General Partner at Mercuri, commends Made With Intent for embracing first-principle thinking and leveraging a decade of insights to disrupt the eCommerce market.
In a world where eCommerce often focuses on converting all customers at all times, Made With Intent stands out by helping retailers be appropriate for every customer. By catering to both in-market and future buyers, the company aims to drive long-term success for its clients. With a vision to provide quality solutions to a select group of customers, Made With Intent is poised to make a significant impact on the eCommerce landscape.
As the eCommerce industry continues to evolve, Made With Intent's innovative approach to customer segmentation and predictive targeting is set to redefine how retailers engage with their audience. By prioritizing customer intent over traditional conversion metrics, the company is paving the way for a more personalized and effective eCommerce experience. With the recent funding injection, Made With Intent is well-positioned to expand its reach and solidify its position as a leader in eCommerce optimization.