Screenverse Secures $10.5 Million Investment to Revolutionize DOOH Advertising
May 1, 2024, 9:32 pm
Location: United States, Illinois, Chicago
Employees: 11-50
Founded date: 2020
Total raised: $10.5M
Screenverse, a game-changer in the world of digital-out-of-home (DOOH) advertising, has secured a monumental $10.5 million investment led by Volition Capital. This funding marks a significant milestone for Screenverse as it propels the future of programmatic advertising in the DOOH space.
Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged during a time of unprecedented challenges in the advertising industry. Weinfeld, formerly of Vistar, and Malone, from DOmedia, saw an opportunity to empower media owners to monetize their assets programmatically.
Screenverse's network offers immense value to advertisers looking to reach diverse audiences programmatically. Their suite of services caters to the evolving needs of DOOH media owners, providing comprehensive support in programmatic advertising monetization and management. By streamlining processes like ad operations, sales enablement, CPM management, and deal optimization, Screenverse helps media owners maximize their revenue potential across the entire DOOH ecosystem.
"We founded Screenverse with the vision of democratizing access to programmatic budgets for DOOH networks of all sizes," said David Weinfeld, CEO of Screenverse. "Our goal is to simplify and optimize the advertising process for media owners and advertisers, creating value for all stakeholders in the ecosystem."
In addition to assisting media owners in the programmatic realm, Screenverse is building the largest network of digital screens in physical spaces for advertisers. Brands can leverage Screenverse's extensive inventory to reach consumers in impactful environments, from independent billboards to displays in top retailers like Walmart, Kroger, and 7-Eleven. With a network spanning nearly 90,000 screens across partners like TouchTunes, Pursuant Health, and Smartify, Screenverse offers advertisers unparalleled access to diverse audience segments, making it a premier destination for programmatic DOOH spend.
Volition Capital's investment underscores the strength of Screenverse's vision and the potential within the DOOH advertising landscape. With this support, Screenverse is poised to drive innovation and unlock new opportunities in programmatic DOOH.
The $10.5 million investment will fuel Screenverse's growth and innovation efforts, with a focus on enhancing their technology suite to better serve media owners and expanding their team, particularly in sales and supply partnership roles.
Larry Cheng, Managing Partner at Volition Capital, expressed excitement about the investment, stating, "The breadth and diversity of Screenverse's network bring tremendous value to advertisers seeking unique audience segments programmatically. We are thrilled to lead this investment round and support Screenverse in delivering value for media owners and advertisers alike."
Screenverse's mission to revolutionize DOOH advertising is gaining momentum, with their innovative approach and commitment to driving value for all stakeholders setting them apart in the industry. With this significant investment, Screenverse is well-positioned to shape the future of programmatic advertising in the DOOH space.
Founded in 2020 by industry veterans David Weinfeld and Adam Malone, Screenverse emerged during a time of unprecedented challenges in the advertising industry. Weinfeld, formerly of Vistar, and Malone, from DOmedia, saw an opportunity to empower media owners to monetize their assets programmatically.
Screenverse's network offers immense value to advertisers looking to reach diverse audiences programmatically. Their suite of services caters to the evolving needs of DOOH media owners, providing comprehensive support in programmatic advertising monetization and management. By streamlining processes like ad operations, sales enablement, CPM management, and deal optimization, Screenverse helps media owners maximize their revenue potential across the entire DOOH ecosystem.
"We founded Screenverse with the vision of democratizing access to programmatic budgets for DOOH networks of all sizes," said David Weinfeld, CEO of Screenverse. "Our goal is to simplify and optimize the advertising process for media owners and advertisers, creating value for all stakeholders in the ecosystem."
In addition to assisting media owners in the programmatic realm, Screenverse is building the largest network of digital screens in physical spaces for advertisers. Brands can leverage Screenverse's extensive inventory to reach consumers in impactful environments, from independent billboards to displays in top retailers like Walmart, Kroger, and 7-Eleven. With a network spanning nearly 90,000 screens across partners like TouchTunes, Pursuant Health, and Smartify, Screenverse offers advertisers unparalleled access to diverse audience segments, making it a premier destination for programmatic DOOH spend.
Volition Capital's investment underscores the strength of Screenverse's vision and the potential within the DOOH advertising landscape. With this support, Screenverse is poised to drive innovation and unlock new opportunities in programmatic DOOH.
The $10.5 million investment will fuel Screenverse's growth and innovation efforts, with a focus on enhancing their technology suite to better serve media owners and expanding their team, particularly in sales and supply partnership roles.
Larry Cheng, Managing Partner at Volition Capital, expressed excitement about the investment, stating, "The breadth and diversity of Screenverse's network bring tremendous value to advertisers seeking unique audience segments programmatically. We are thrilled to lead this investment round and support Screenverse in delivering value for media owners and advertisers alike."
Screenverse's mission to revolutionize DOOH advertising is gaining momentum, with their innovative approach and commitment to driving value for all stakeholders setting them apart in the industry. With this significant investment, Screenverse is well-positioned to shape the future of programmatic advertising in the DOOH space.