Trace Revolutionizes Augmented Reality Creation with $2M Funding

April 28, 2024, 3:31 pm
Trace 3D
Total raised: $2M
Trace, a cutting-edge augmented reality creation platform, has launched with a groundbreaking $2 million in funding. Led by Rev1 Ventures and Impellent Ventures, this investment is set to revolutionize how businesses bring their content into the virtual world.

Founded in 2021 by industry veterans Greg Tran, Martin Smith, and Sean Couture, Trace is on a mission to simplify the complex process of creating AR content. With a team boasting expertise from prestigious institutions like Harvard University and companies like Walt Disney Co., Trace is set to disrupt the AR industry.

The platform's user-friendly approach allows businesses to create location-based AR content for smartphones, AR glasses, and even Apple's Vision Pro mixed reality headset. This means that what used to take months can now be accomplished in just moments, thanks to Trace's innovative tools.

While the release of the Vision Pro has been pushing spatial computing into the mainstream, much of today's AR content is still stuck in the past. Trace aims to change that by seamlessly integrating virtual objects into the real world, creating immersive experiences that blur the lines between reality and digital.

Already working with big names like T-Mobile, Qualcomm, Lenovo, and Microsoft, Trace is making waves in the industry. From employee training to retail product exhibitions, businesses are leveraging Trace's tools to create engaging and interactive AR experiences.

With a roster of investors that includes Andreessen Horowitz, Sequoia Capital, and Index Ventures, Trace is poised for success in the competitive world of augmented reality. By empowering creators to build AR spaces that captivate and engage audiences, Trace is leading the charge towards a more immersive and interactive future.

In a world where innovation is key, Trace is at the forefront of revolutionizing how we experience and interact with technology. With $2 million in funding and a team of visionaries driving the company forward, Trace is set to change the game in augmented reality creation.