Rodinia Generation Revolutionizes Fashion Industry with Sustainable Microfactories
April 24, 2024, 9:34 pm
Location: Denmark, Capital Region of Denmark, Copenhagen
Employees: 11-50
Founded date: 2017
Total raised: $3.2M
Danish startup Rodinia Generation is shaking up the fashion industry with its innovative approach to combatting garment overproduction and waste. Founded by designer Trine Young in 2017, Rodinia Generation introduces high-tech software and hardware to create on-demand microfactories that produce clothes exactly when needed, near the customer, and only in the amounts people buy. This revolutionary concept aims to make manufacturing processes more sustainable, efficient, and environmentally friendly.
Traditionally, fashion companies have relied on mass production in low-cost manufacturing countries, leading to excessive water usage, toxic chemical exposure, and uncertainty about whether garments will sell. Rodinia Generation's microfactories address the most polluting processes within the fashion supply chain, such as dyeing, finishing, and manufacturing, by significantly reducing production time and waste.
By utilizing microfactories, garment designs can be brought to market in as little as 48 hours, eliminating the need for overproduction to ensure supply. This not only helps reduce the nearly 50 billion unsold garments annually but also saves the fashion and textiles industry €188 billion. Rodinia Generation's approach allows clothing brands to quickly adapt to trends and potentially sell products before they are even manufactured.
The company's first microfactory in Copenhagen has been a success since 2021, supplying leading fashion businesses like Hummel, Mads Nørgaard Copenhagen, and Wheat. With the recent €3 million Seed funding from The Danish Export and Investment Fund (EIFO) and Climentum Capital investment, Rodinia Generation plans to expand its network of microfactories globally, catering to international high street and luxury brands with a strong environmental focus.
Investors like EIFO and Climentum Capital recognize Rodinia Generation's potential to make a significant impact on reducing overproduction, saving resources, and cutting greenhouse gas emissions. The company's technology not only reduces water and chemical consumption but also eliminates the need for long-distance transport, benefiting both the climate and business.
Rodinia Generation's transparent data collection and processing from production units at various locations impressed investors, highlighting the fashion industry's need for efficient, low-volume production systems with valuable impact data as environmental regulations evolve. With a vision to establish a worldwide network of sustainable microfactories, Rodinia Generation is poised to lead the fashion industry towards a more sustainable and environmentally conscious future.
Traditionally, fashion companies have relied on mass production in low-cost manufacturing countries, leading to excessive water usage, toxic chemical exposure, and uncertainty about whether garments will sell. Rodinia Generation's microfactories address the most polluting processes within the fashion supply chain, such as dyeing, finishing, and manufacturing, by significantly reducing production time and waste.
By utilizing microfactories, garment designs can be brought to market in as little as 48 hours, eliminating the need for overproduction to ensure supply. This not only helps reduce the nearly 50 billion unsold garments annually but also saves the fashion and textiles industry €188 billion. Rodinia Generation's approach allows clothing brands to quickly adapt to trends and potentially sell products before they are even manufactured.
The company's first microfactory in Copenhagen has been a success since 2021, supplying leading fashion businesses like Hummel, Mads Nørgaard Copenhagen, and Wheat. With the recent €3 million Seed funding from The Danish Export and Investment Fund (EIFO) and Climentum Capital investment, Rodinia Generation plans to expand its network of microfactories globally, catering to international high street and luxury brands with a strong environmental focus.
Investors like EIFO and Climentum Capital recognize Rodinia Generation's potential to make a significant impact on reducing overproduction, saving resources, and cutting greenhouse gas emissions. The company's technology not only reduces water and chemical consumption but also eliminates the need for long-distance transport, benefiting both the climate and business.
Rodinia Generation's transparent data collection and processing from production units at various locations impressed investors, highlighting the fashion industry's need for efficient, low-volume production systems with valuable impact data as environmental regulations evolve. With a vision to establish a worldwide network of sustainable microfactories, Rodinia Generation is poised to lead the fashion industry towards a more sustainable and environmentally conscious future.