Perplexity AI: A Rising Star in the AI Search Space

April 24, 2024, 9:34 pm
Perplexity AI
Perplexity AI
Location: United States, California, San Francisco
Employees: 1-10
Founded date: 2022
Total raised: $350M
Figma
Figma
Location: United States, California, San Francisco
Employees: 201-500
Founded date: 2012
Total raised: $329M
Perplexity, the AI search engine startup, is making waves in the tech world with its innovative approach to generative AI search. The company recently announced a new funding round of $62.7 million, doubling its valuation to over $1 billion. Led by Daniel Gross, former head of AI at Y Combinator, the investment includes participation from notable investors like Stanley Druckenmiller, Garry Tan, and Dylan Field. Existing backers such as Nvidia, Elad Gil, and Jeff Bezos also joined in on the funding frenzy.

Perplexity's unique AI search engine disrupts the traditional keyword-based search model by offering a chatbot interface that allows users to ask questions in natural language. This conversational approach provides more intuitive and understandable responses, complete with verifiable citations and multimedia content for added context. By eliminating spam and irrelevant information, Perplexity aims to revolutionize the search experience for users.

In addition to its consumer-focused product, Perplexity also launched Enterprise Pro, a business offering tailored for enhanced security and privacy in enterprise environments. Priced at $40 per month, Enterprise Pro includes features like team member management and query deletion after seven days. The service has already gained traction with customers like Zoom, HP, and Thrive Global, showcasing its value in various industries.

Behind the scenes, Perplexity leverages multiple large language models, both in-house and external, to deliver accurate and personalized search results. Subscribers can choose their preferred model for conversational queries, allowing for a customized search experience. With this latest funding round, Perplexity plans to expand globally and has secured partnerships with telecom giants SoftBank and Deutsche Telekom, reaching over 335 million potential users across mobile and broadband platforms.

Perplexity's rapid growth and innovative approach to AI search have positioned it as a rising star in the competitive AI landscape. As the company continues to attract investor interest and expand its product offerings, it remains a key player to watch in the evolving world of artificial intelligence."