Veesual's $7.5M Seed Funding Sparks US Expansion

Paris-based virtual try-on platform Veesual secures $7.5 million in Seed funding to fuel its expansion into the US market. Led by AXA Venture Partners and Techstars, the investment will support the opening of a US office, recruitment of senior talent, and enhancement of product offerings for US apparel companies. Founded in 2020, Veesual's 2D-based image generation engine caters to fashion brands, providing high-quality imagery and precise fitting. The company's partnership with EILEEN FISHER marks a significant step in its US expansion, offering augmented shopping experiences for online shoppers. Veesual's focus on sustainability and inclusivity aligns with the evolving fashion industry, positioning the company for significant growth in 2024 and beyond.