Disney Plus Password Sharing Crackdown: A Battle of Streaming Giants
April 6, 2024, 9:38 am
Disney Plus is gearing up to crack down on password sharing, following in the footsteps of Netflix. The new policy will require users to be in the same household to share accounts, with the crackdown set to begin in June and fully roll out by September. This move aims to drive more subscribers and boost business for Disney's streaming services.
Disney's CEO Bob Iger announced the password sharing crackdown in an interview with CNBC, revealing that the changes will start in a few countries in June and expand significantly by September. However, specific details on which countries will be affected first remain undisclosed, leaving users in anticipation of the policy change.
Netflix set the precedent for anti-password sharing policies back in 2022, leading to a surge in new subscribers. Following Netflix's success, Disney Plus and Hulu are now following suit, with plans to implement similar measures to ensure one account per household. This shift marks a significant change in the streaming landscape, as more platforms like Warner Bros. Discovery's Max join the movement.
The battle of streaming giants continues as Disney Plus and Hulu prepare to enforce stricter password sharing rules. The crackdown will begin in select regions in June, with a full rollout expected by September. This move signals a shift towards individual account ownership and aims to drive growth for Disney's streaming services.
As the streaming industry evolves, companies are adapting to combat password sharing and drive subscriber growth. With Disney Plus and Hulu joining the anti-sharing movement, users can expect a more secure and personalized streaming experience in the months to come. Stay tuned for updates on how this crackdown will impact the streaming landscape and user experience.
Disney's CEO Bob Iger announced the password sharing crackdown in an interview with CNBC, revealing that the changes will start in a few countries in June and expand significantly by September. However, specific details on which countries will be affected first remain undisclosed, leaving users in anticipation of the policy change.
Netflix set the precedent for anti-password sharing policies back in 2022, leading to a surge in new subscribers. Following Netflix's success, Disney Plus and Hulu are now following suit, with plans to implement similar measures to ensure one account per household. This shift marks a significant change in the streaming landscape, as more platforms like Warner Bros. Discovery's Max join the movement.
The battle of streaming giants continues as Disney Plus and Hulu prepare to enforce stricter password sharing rules. The crackdown will begin in select regions in June, with a full rollout expected by September. This move signals a shift towards individual account ownership and aims to drive growth for Disney's streaming services.
As the streaming industry evolves, companies are adapting to combat password sharing and drive subscriber growth. With Disney Plus and Hulu joining the anti-sharing movement, users can expect a more secure and personalized streaming experience in the months to come. Stay tuned for updates on how this crackdown will impact the streaming landscape and user experience.