Allure Security: Safeguarding Brands in the Digital Wild West
April 6, 2024, 3:31 pm
Location: United States, Maine, Waltham
Employees: 11-50
Founded date: 2011
Total raised: $22.1M
Allure Security, a pioneer in online brand protection-as-a-service, has secured a hefty $10 million in Series A funding. The funding round, spearheaded by fintech powerhouse Curql, also saw investments from industry stalwarts like Datatec Founder and CEO Jens Montanana, Glasswing Ventures, Zetta Venture Partners, Gutbrain Ventures, and PBJ Capital.
In the treacherous digital landscape of 2024, cybercriminals are running amok, impersonating financial institutions at an alarming rate. Allure Security's proprietary data set has uncovered a staggering 43% surge in online brand impersonation scams in just the first two months of the year, compared to the same period in 2023.
To combat this rising tide of digital deception, Allure Security plans to bolster its R&D team, ramp up its go-to-market efforts, and solidify its position as a leader in the brand protection arena. With cutting-edge technologies like machine learning, computer vision, and GenAI at their disposal, Allure Security is able to sift through millions of digital assets daily, pinpointing online brand impersonations across websites, social media platforms, and mobile app marketplaces with unparalleled precision.
What sets Allure Security apart from the competition is their lightning-fast response time and sky-high success rates in taking down fraudulent entities. Thanks to a crack team of former U.S. Military Special Forces members, Allure Security is able to swiftly neutralize threats before they wreak havoc on unsuspecting consumers.
In the words of Allure Security CEO Josh Shaul, "Yesterday's defenses are failing. Only by harnessing the power of automation and AI for detection, coupled with a top-tier takedown team, can companies stay one step ahead of these insidious scams."
Nick Evens, President and CEO of Curql Collective, echoes this sentiment, emphasizing the crucial role that Allure Security plays in safeguarding the trust and well-being of credit union members. With their innovative AI-powered approach, Allure Security is reshaping the landscape of online fraud prevention, providing credit unions with the tools they need to stay competitive in an increasingly volatile digital world.
In a realm where online threats lurk around every corner, Allure Security stands as a beacon of protection, shielding brands from the perils of the digital Wild West.
In the treacherous digital landscape of 2024, cybercriminals are running amok, impersonating financial institutions at an alarming rate. Allure Security's proprietary data set has uncovered a staggering 43% surge in online brand impersonation scams in just the first two months of the year, compared to the same period in 2023.
To combat this rising tide of digital deception, Allure Security plans to bolster its R&D team, ramp up its go-to-market efforts, and solidify its position as a leader in the brand protection arena. With cutting-edge technologies like machine learning, computer vision, and GenAI at their disposal, Allure Security is able to sift through millions of digital assets daily, pinpointing online brand impersonations across websites, social media platforms, and mobile app marketplaces with unparalleled precision.
What sets Allure Security apart from the competition is their lightning-fast response time and sky-high success rates in taking down fraudulent entities. Thanks to a crack team of former U.S. Military Special Forces members, Allure Security is able to swiftly neutralize threats before they wreak havoc on unsuspecting consumers.
In the words of Allure Security CEO Josh Shaul, "Yesterday's defenses are failing. Only by harnessing the power of automation and AI for detection, coupled with a top-tier takedown team, can companies stay one step ahead of these insidious scams."
Nick Evens, President and CEO of Curql Collective, echoes this sentiment, emphasizing the crucial role that Allure Security plays in safeguarding the trust and well-being of credit union members. With their innovative AI-powered approach, Allure Security is reshaping the landscape of online fraud prevention, providing credit unions with the tools they need to stay competitive in an increasingly volatile digital world.
In a realm where online threats lurk around every corner, Allure Security stands as a beacon of protection, shielding brands from the perils of the digital Wild West.