Yahoo Acquires Artifact: A New Era in News Aggregation

April 5, 2024, 9:41 pm
Instagram
Instagram
Location: United States, California, Menlo Park
Employees: 1001-5000
Founded date: 2010
Total raised: $40M
Yahoo
Yahoo
Location: United States, California, Sunnyvale
Yahoo has made a strategic move by acquiring Artifact, an AI-powered news app developed by Instagram co-founders Kevin Systrom and Mike Krieger. The financial details of the deal remain undisclosed. Artifact will no longer exist as a standalone app, but its cutting-edge AI technology will be seamlessly integrated into Yahoo's platforms, including Yahoo News. Systrom and Krieger will play advisory roles during the transition phase. This acquisition marks a significant step for Yahoo in enhancing its news aggregation capabilities and delivering personalized content experiences to users. The synergy between Artifact's innovative technology and Yahoo's vast reach promises to revolutionize the way people consume news and information in the digital age.