Czech Choice: Revolutionizing Restaurant Operations in CEE Markets

April 4, 2024, 9:35 pm
JT Ventures
JT Ventures
Location: Czechia, Prague
Employees: 1-10
Founded date: 2014
Presto Ventures
Presto Ventures
Location: Czechia, Prague
Employees: 11-50
Founded date: 2016
Choice Česká republika
Choice Česká republika
Location: Czechia, Prague
Employees: 11-50
Founded date: 2020
Total raised: $4.04M
Prague-based SaaS startup Choice secures USD 2.5M investment to expand its restaurant business in Central and Eastern Europe. With a focus on front-end operations, Choice offers a comprehensive platform for restaurants to enhance customer experience and data collection, setting itself apart from competitors. The funding will fuel Choice's growth in new markets and drive its mission to transform the hospitality industry.

Choice, a Czech FoodTech B2B SaaS platform, recently closed a Seed round of USD 2.5M led by J&T Ventures, Reflex Capital, and Presto Ventures. Founded in 2020 by Alex Ilyash, Choice aims to streamline restaurant operations by providing a one-stop solution for customer-facing activities. With a successful track record in the HoReCa sector, Ilyash's entrepreneurial vision has propelled Choice to become a leader in the industry.

The key differentiator for Choice lies in its focus on front-end operations, offering a range of services such as website building, online ordering, table reservations, and customer data collection. By leveraging AI technology, Choice enables restaurants to gain valuable insights into their guests' preferences and behaviors, ultimately enhancing customer retention and satisfaction.

Investors have shown confidence in Choice's growth potential, with Reflex Capital praising Ilyash's resilience and business acumen. The startup has achieved remarkable success, reporting a 300% growth rate and serving over 5,000 paying clients across 8 countries. With plans to expand into four new CEE markets, Choice is poised for further expansion and market dominance.

Choice's innovative approach to restaurant management has resonated with the industry, as evidenced by its rapid growth and positive impact on the hospitality sector. By empowering restaurants with advanced technology and data-driven solutions, Choice is revolutionizing the way businesses operate in Central and Eastern Europe. As the company continues to scale and innovate, it is set to redefine the future of dining experiences in the region.