Aloha's Growth Spurt: A Plant-Based Protein Powerhouse Emerges

April 4, 2024, 3:35 pm
Good Culture
Good Culture
Location: United States, California, Irvine
Employees: 11-50
Founded date: 2014
Total raised: $78.1M
SEMCAP
SEMCAP
Location: United States, Pennsylvania, Wayne
Employees: 11-50
Founded date: 2020
Purely Elizabeth
Purely Elizabeth
Location: United States, Colorado, Boulder
Employees: 11-50
Founded date: 2009
Total raised: $53M
ALOHA
ALOHA
Location: United States, Colorado, Littleton
Employees: 11-50
Founded date: 2017
Total raised: $70M
Aloha, a plant-based protein brand, is making waves in the snacking industry with a $68 million investment from Semcap Food & Nutrition. The company, known for its better-for-you protein bars, is on a mission to dominate the market with sustainable ingredients and innovative flavors. With a focus on traditional retail expansion and digital growth, Aloha is set to become a major player in the plant-based protein market.

Aloha, a plant-based protein brand, is shaking up the snacking industry with a $68 million investment from Semcap Food & Nutrition. The company, led by CEO Brad Charron, is known for its protein bars that pack a punch with 14 grams of protein per bar in a variety of mouth-watering flavors. From Peanut Butter Cup to Peppermint White Chocolate, Aloha's bars cater to health-conscious consumers seeking a tasty and nutritious snack.

Charron, who "re-formed" the company in 2017, is steering Aloha towards success in both the e-commerce and retail sectors. With two-thirds of the company's business conducted digitally, Aloha's presence is like an iceberg hidden beneath the surface, waiting to be discovered. The investment from Semcap will help Aloha accelerate its growth in traditional retail and big box chains, solidifying its position as a leader in the plant-based protein market.

Aloha's commitment to sustainability sets it apart from the competition. The brand's innovative use of Ponova oil, sourced from pongamia trees on the island of O'ahu, and macadamia nuts dried using energy from burning nut shells, showcases its dedication to environmentally-friendly practices. By focusing on sustainable ingredients and preparation methods, Aloha is not only satisfying consumers' cravings but also their desire for ethically-produced snacks.

With a nearly 500% growth between 2020 and 2023, Aloha is on track to maintain double-digit topline growth in the coming years. The company's success has attracted the attention of Semcap, a growth equity investment firm with a track record of supporting purpose-driven food and nutrition brands. By adding Semcap's operating experience and network to its arsenal, Aloha is poised to scale its current success and solidify its leadership in the plant-based protein market.

As Aloha continues to expand its presence in traditional retail channels and enhance its digital footprint, the company remains committed to its mission of making simple, nutritious food accessible to everyone. With a team of experienced leaders, including Semcap's John Haugen and Ryan Newcom, and seasoned sales executive Paul Kenny, Aloha is well-equipped to navigate the next stage of its growth trajectory. With the backing of like-minded partners and a focus on sustainable practices, Aloha is set to revolutionize the snacking industry with its plant-based protein offerings.