Belong Revolutionizes Wealth-Building for Millennials

Belong, a groundbreaking wealth-building platform, has emerged from stealth mode with a record-breaking £2.95 million Pre-Seed funding round led by female founders in Europe. Founded by Avion Gray and Samantha Rosenberg, Belong aims to democratize long-term investment opportunities traditionally reserved for the wealthy elite, specifically targeting professionally-employed millennials. The platform introduces a game-changing 'Boost loan' feature, allowing customers to leverage borrowed capital to amplify their equity investments. With a minimum investment of £1,000, Belong is reshaping the investment landscape for millennials who have historically struggled to build wealth. By tapping into the £300 billion in cash savings held by 18 to 44-year-olds in the UK, Belong is on a mission to empower a new generation of investors. The platform's innovative approach has garnered significant interest, with 84% of beta customers opting for the Boost loan and achieving 100% retention and on-time repayments after 15 months. Belong's co-founders, both millennials themselves, are driven by a shared vision to challenge the status quo and prepare young people for a financially secure future. Supported by a diverse group of investors, including Octopus Ventures, Viola Fintech, and Nutmeg co-founder William Todd, Belong is poised to revolutionize the wealth-building landscape and empower individuals to secure a brighter financial future.